As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more.