Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers. So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders. Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.