When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!" But a lot of those people might not necessarily connect with what you're offering at that moment. That's why having a dedicated launch list is key! People on that list have the intention of wanting to go through your launch and you can get them excited and curios about your launch and your offer. And when you do that, you're going to see your conversions go up.