Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.
In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.
Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.
Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
Turning your hero products into sales Superheroes
January 22, 2022 • 43 MIN
In episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages.
Ross is the Managing Director of Strafe Creative, a design agency specialising in conversion-led design. He has years of experience in progressive Program/Project Management experience in Web Design, Graphic Design, Print Design, 3D Games Design, Product Development, & Information Technology and has helped Strafe Creative become one of the fastest-growing digital design agencies in Nottingham. You can connect with him on LinkedIn, Twitter or head over to https://www.strafecreative.co.uk/.
Driving ecommerce sales with SMS & Instant Messaging
January 18, 2022 • 55 MIN
In episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022.
Jeremy is the Director of Marketing at Daasity and host of the Messenger Mastermind Podcast. He’s also an early-stage investor for startup ecommerce brands and SaaS apps. Jeremy has been involved with SM marketing since 2017 when he first started experimenting with it. Today, for some of his clients, SMS revenue surpasses their email revenue. You can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/.
Find out how this DTC brand grew to 6 figures using content marketing
January 10, 2022 • 38 MIN
In episode 93 of the Customers Who Click podcast, I had a fantastic chat with Asad Hamir about how DTC brands can use content marketing to grow.
Asad is the Co-Founder of Nolii, a lifestyle-led tech accessories ecommerce brand. He has been involved in the telecoms and tech industry for 12 years but surprisingly, he comes from a medical background. Specifically, optometry. You can connect with him on Twitter, LinkedIn or head over to https://nolii.com/
Give your customers what they want and watch your sales grow
January 4, 2022 • 36 MIN
“The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.”
In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow.
Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* .
Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience.
How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you.
Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/.
Components of a Great SEO Strategy
December 28, 2021 • 48 MIN
In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website.
How to Improve Conversion Rate Optimization
December 21, 2021 • 58 MIN
In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK’s best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion.
Dominating Through Customer Experience
December 14, 2021 • 47 MIN
In episode 89 of the Customers Who Click podcast, I had an amazing conversation with Paul Davis, Chief Commercial Officer (CCO) of ShoeSize.Me, which is an AI-based shoe sales assistant for the e-commerce market. In this conversation, we talk about the customer journey and the impact of providing customers with alternatives.
Communicating With Customers in D2C World
December 7, 2021 • 58 MIN
In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial.
How to Stop Struggling With Low D2C Conversions
November 30, 2021 • 53 MIN
In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about how to supplement your email marketing strategy with SMS marketing, how to personalize your email marketing strategy, and how to make conversion rate optimization (CRO) efforts more profitable.
Making Your D2C Marketing Strategy More Resilient
November 23, 2021 • 51 MIN
In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space.
Secrets of a Fast-Growing D2C Brand
November 16, 2021 • 35 MIN
In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast!
Make Customers the Center of Your Marketing
November 9, 2021 • 59 MIN
In episode 84 of the Customers Who Click podcast, I talked to Srdjan (Serge) Popovic, CMO of Crossrope, about how their brand navigated the challenge of privacy-first advertising by capitalizing on their Facebook community & affiliate partners.
How to Sell Your Online Business for Top Dollar
November 2, 2021 • 43 MIN
In episode 83 of the Customers Who Click podcast, I talked to Joe Valley of Quiet Light Brokerage about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path.
Joe Valley is a serial entrepreneur and currently a co-owner at Quiet Light Brokerage, a leading online-focused M&A advisory firm. He has also built, bought, or sold over half a dozen of his own companies.
How to Diversify Your D2C Marketing Strategy Beyond Facebook and Instagram
October 26, 2021 • 22 MIN
In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products.
Secrets to an Efficient and Profitable Online D2C Business
October 19, 2021 • 64 MIN
In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin.
Be Better Than Your Competition Through Trust and Effective Customer Service
October 12, 2021 • 46 MIN
In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales.
How to Create a Brand Your Customers Cannot Ignore
October 5, 2021 • 46 MIN
In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience.
Let Loyal Customers Market your Brand
September 28, 2021 • 42 MIN
In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder.
Micro-Influencers for Major Social Media Success
September 21, 2021 • 39 MIN
In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau.
Powerful Marketing Segmentation Secrets
September 14, 2021 • 41 MIN
In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments.
Influencer Marketing Mastery
September 7, 2021 • 45 MIN
In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world.
Supercharge your YouTube Ad Strategy
August 31, 2021 • 41 MIN
In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid.
Why some Brands act Creepy
August 24, 2021 • 53 MIN
In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel.
Putting Word-of-Mouth on Steroids
August 17, 2021 • 52 MIN
In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program.
How to Influence People to Buy
August 10, 2021 • 42 MIN
In episode 71 of the Customers Who Click podcast, I had a great chat with Shaahin Cheyene about influence and how to convince people to buy from you online.
The language needed to influence someone at the end of the sales funnel, where the Amazon customer is ready to buy, is not the same as the language needed to influence someone to click onto the product page from Google.
Improve Retention with the Post-Purchase Experience
August 2, 2021 • 47 MIN
In episode 70 of the Customers Who Click podcast, I had a fantastic chat with Katharine Biggs about shipping and post-purchase experience.
Post-purchase experience… is not something many DTC brands take seriously - or so it seems to me. As soon as the order confirmation is sent to the customer, many ecommerce stores go radio silent (out of 150 UK’s top retailers, an astonishing 87% cease communications right after checkout). No shipping updates. Boring unboxing experience.
The Impact of iOS14.5
July 26, 2021 • 40 MIN
In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie.
The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking.
Shane is the CTO of Silicon Valley Consulting, a company helping companies to utilize data to build revenue-generating tools and insights.
The RACE to the Email Inbox
July 19, 2021 • 63 MIN
In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage.
Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate.
Building a Multi-Million Dollar Business with Email
July 12, 2021 • 45 MIN
I’m joined by Tyler Sullivan to talk about email marketing that converts.
Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook follower
How to Scale your Website with Your Growth
July 5, 2021 • 55 MIN
In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth.
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
How to Add Amazon to Your Sales Channels
June 28, 2021 • 47 MIN
In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon.
I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers.
I see it as a fantastic opportunity to get more visibility for your own brand.
The Key to Success? Asking the Right Questions
June 21, 2021 • 55 MIN
In episode 64 of the Customers Who Click podcast, I had fun chatting to Jon Ivanco about the need for collecting better data from customers.
So forget asking for *just* their name & email address - we’re talking data on exactly what the customer is looking for, and when they’re looking to buy it. Those are the two pieces of information you’ll need to map out their shopping journey so that you can deliver the right message to the right person at the right time.
Why Every Marketer Needs a Swipe File
June 14, 2021 • 37 MIN
In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files.
If you don’t yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later.
How to use SMS as a 1:1 Marketing Channel
June 7, 2021 • 43 MIN
In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing.
SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well.
How to Create Funny Marketing Videos
May 31, 2021 • 49 MIN
In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns.
I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera.
The Way Forward with Unified Commerce
May 24, 2021 • 51 MIN
In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce.
James is the Director of Partnerships at Imagination Media, a digital agency helping eCommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector.
How to Make Subscriptions Work
May 17, 2021 • 49 MIN
In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions.
We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. People love the convenience. But subscription brands are having trouble with converting, engaging, and retaining those customers.
Site Speed, the Silent Conversion Killer
May 4, 2021 • 54 MIN
In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed.
Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce.
How does Understanding the Profit Curve Drive Growth
April 27, 2021 • 56 MIN
In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve.
PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead.
The Real Value Behind a CRO Strategy
April 20, 2021 • 61 MIN
In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation.
Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising.
Why First Party Data is Crucial To Long Term Growth
April 13, 2021 • 48 MIN
With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it.
In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data. Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible.
Buyer Psychology & The Customer Journey
April 6, 2021 • 69 MIN
In episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey.
Kenda is the CEO of Automation Ninjas, a digital agency specialising in behavioural marketing automation. Interestingly enough, Kenda started off as a Forensic psychology major, but while still in Uni, she got involved in marketing automation and realised there’s a massive mismatch between the way the brain works and how people put marketing together.
The Underrated World of Customer Value Optimisation
March 30, 2021 • 62 MIN
In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation.
Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That’s exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life.
The Key to Mastering Subscriptions
March 23, 2021 • 61 MIN
In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones.
I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023.
Why Storytelling is the Most Powerful Marketing Tactic
March 16, 2021 • 58 MIN
In episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat.
Rishi is the Founder & Product Page Optimization Specialist at Frictionless Commerce, a digital marketing agency specialising in Shopify stores optimisation. He’s been involved in DTC storytelling and product page optimisation for about 13 years now and finds his inspiration in an 1897 Sears catalog (which he still owns).
The Importance of Contextual Customer Sentiment
March 9, 2021 • 46 MIN
In episode 49 of the Customers Who Click podcast, I had a fantastic chat with Tom Griffiths about the importance of monitoring customer sentiment.
Tom is the Chief Revenue Officer at talkAItive, the world's first AI Consumer Digital Intelligence tool to understand emotions. He has spent the last 7 years within media and Tech building relations, implementing strategy, growing revenue and raising capital. Tom has a thirst for knowledge and a strong fascination with Big Data, and Data Analytics.
The Most Important Part of a Martech Stack
March 2, 2021 • 50 MIN
In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack.
If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right? But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare.
The Key to Running Promotions Strategically
February 23, 2021 • 49 MIN
In episode 47 of the Customers Who Click podcast, I had a fantastic chat with Robin Coles about promotional strategies.
Robin is the Managing Director EMEA at XCCommerce which is a leader in transformative, state-of-the-art, cross channel, promotion solutions. He’s been involved in retail for about 35 years, helping brands improve their omnichannel strategies. Robin is currently responsible for expanding XCommerce into the UK and Europe. You can connect with him on LinkedIn or Twitter.
Is Gamification the Future of Customer Experience?
February 16, 2021 • 43 MIN
In episode 46 of the Customers Who Click podcast, I chat with Damien Roux, Chief Executive Officer of Drimify, about gamification.
The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well.
Gamification is much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone.
Customer Service Is Your Best Marketing Team
February 9, 2021 • 43 MIN
In episode 45 I had a really great chat with Charlotte Purvis, a customer service consultant, all about why brands need to make sure they are properly valuing and ‘exploiting’ their customer service teams.
Charlotte Purvis is a Customer Service Consultant, trainer, coach, speaker, and enthusiast. She developed the Customer Communication Formula and has tested it for over 20 years with clients in corporate, campus, and community settings. Her programs have influenced millions of customer interactions.
The Power of True Personalisation
February 2, 2021 • 54 MIN
In episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences.
Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale.
You need to be making use of your data, really understanding what your customers like to improve your customers experience.
Are Voucher Extensions Destroying Your Margins?
January 26, 2021 • 55 MIN
I speak with Matt Davis, CEO of clean.io, a tech company specialising in malware and voucher fraud.
From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you.
But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing.
Make Content Your Competitive Advantage
January 19, 2021 • 64 MIN
In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level.
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff helps content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights
The Value of Customer Delight
January 12, 2021 • 71 MIN
In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner.
Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand.
It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day.
The Key to Optimising With Data
January 5, 2021 • 62 MIN
I speak with Sarah Krstyen Moss about data and how to integrate it into video advertising.
Sarah is Director of Media & Analytics at Molio Inc. that specialises in creating online video campaigns that not only drive results for their clients but also insights that later inform future campaigns. Sarah’s journey with data analysis began as a biostatistician in paediatrics where she felt like something was missing in her life - until she met my previous guest, the CEO of Molio, Jeff Davis.
Jobs to be Done and Customer Interviews
December 29, 2020 • 60 MIN
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.
Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling boo
Optimise your SEO & Content Strategy with AI
December 22, 2020 • 55 MIN
I speak with with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content.
AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. But the human aspect will always be needed in the end. The human aspect will produce the content that really ranks.
Improve Your Customers Lives with Dynamic Delivery
December 15, 2020 • 52 MIN
In episode 37 I spoke with Chris Jordan, founder of Carryr, all about how brands can use more flexible and convenient delivery options to improve conversion rates, average order values, and loyalty.
Allowing your customers to pick the time slots they want to receive an order (down to an hour or 2) significantly boosts your brand reputation. With customers happy to pay more to receive their orders at times that are actually convenient for them.
How to Build an Organic Social Brand
December 8, 2020 • 73 MIN
In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels.
Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy.
Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies.
Winning Tactics for Customer Loyalty
December 1, 2020 • 60 MIN
In episode 35 I speak with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers.
Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother?
Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants.
The Power of Influencer Marketing
November 24, 2020 • 49 MIN
In episode 34 I spoke with Mae Karwowski about how brands can use influencer marketing effectively to growth their businesses. While influencer marketing has been around for ages, it’s hugely developed as a marketing channel in the last few years.
Influencer marketing is more like a partnership or an affiliate model. You’re engaging with another brand and asking them to promote your product to their audience, and that needs to be respected.
How to excel at Customer Activation Experiences
November 17, 2020 • 68 MIN
In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth.
With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.
Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth.
How Can Brands Podcast to Success?
November 10, 2020 • 61 MIN
In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right.
Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.
Winning with Video Marketing
November 3, 2020 • 62 MIN
This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video.
Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time.
It’s such an important channel now, especially given the increasing rise of video consumption.
Drive Customer Retention with SMS Marketing
October 27, 2020 • 43 MIN
This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel.
It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful. With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message. Too promotional too often and you’ll see those unsubscribe rates rocket.
Copywriting for Conversion
October 20, 2020 • 61 MIN
This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates.
Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader.
Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are most important.
How to Conduct Great Customer Research
October 13, 2020 • 64 MIN
This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands.
Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity.
It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like.
What is the Key to a Great SEO Strategy?
October 6, 2020 • 40 MIN
In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO.
It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality.
Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business.
Find Out Why Social Proof is Key For Your Business
September 29, 2020 • 51 MIN
In this episode I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days.
Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem. We explore the review landscape
Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia.
How to Beat the Advertising Algorithms
September 22, 2020 • 45 MIN
I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them.
It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business.
It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work.
The Importance of a Holistic Approach to Marketing
September 17, 2020 • 62 MIN
Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better.
Josh Boone talks about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing. Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience.
How to Dominate Page 1
September 8, 2020 • 59 MIN
In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand.
We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already?
Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR.
Capture and Convert with Chatbots
August 31, 2020 • 41 MIN
Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel.
Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup.
Using TikTok to Grow Your Business
August 25, 2020 • 56 MIN
Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising.
In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available.
How to Run Profitable Facebook Ads
August 18, 2020 • 56 MIN
Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising.
You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business.
Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch).
Getting Value from Your Transactional Email
August 11, 2020 • 41 MIN
In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months.
Matt Reibach is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces.
How to Position Your Business For Success
August 4, 2020 • 54 MIN
Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success.
In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right.
Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain it.
The Secrets To A Powerful Content Strategy
July 28, 2020 • 51 MIN
In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing.
You’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where.
Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services.
Surprise & Delight Your Customers with Personalised Video
July 21, 2020 • 41 MIN
Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers.
In this episode, you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base.
How To Run Effective PR Campaigns
July 14, 2020 • 43 MIN
In this episode, I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy.
David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs.
For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for many brands.
What Is A Brand Strategy, And Why Is It Important?
July 7, 2020 • 45 MIN
In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland.
You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach.
Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things.
The Power of Copywriting In Sales And Marketing
June 30, 2020 • 58 MIN
In this episode I spoke with Pete Dunn all about the art of copywriting and sales, and how putting a focus on just the words you write can have huge impacts on revenue.
Pete is a charming bon viveur who just so happens to sell stuff and write words good as he enjoys life.
A lifelong student of people, Pete is eternally curious what makes humans do what they do.
How The Biggest Brands Use Behavioural Economics to Grow
June 23, 2020 • 65 MIN
In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow.
Ben takes us through a study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and retain them in the long term.
Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty.
Are Chatbots The Future Of Customer Engagement?
June 16, 2020 • 52 MIN
In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them.
Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel.
Fortunately, John is here to tell you how to implement them properly!
The Key to Ensuring Email Deliverability
June 9, 2020 • 67 MIN
In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database.
While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails. If you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation.
Are Facebook and Instagram Ads Right For You?
June 2, 2020 • 49 MIN
In this episode I spoke with James Schad, Co-founder of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth.
Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics.
How To Use SEO To Build A Sustainable Business
May 26, 2020 • 76 MIN
Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses.
The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand.
How can Conversion Rate Optimisation Supercharge Your Business?
May 19, 2020 • 63 MIN
Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation.
In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience.
What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests.
Using Behavioural Email to Grow Your Business on Autopilot
May 12, 2020 • 55 MIN
This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time.
In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing.
What is Growth Marketing? and How Can it Help Your Business?
May 5, 2020 • 50 MIN
This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr.
As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs.
Growing your mobile app with ASO (App Store Optimisation)
April 28, 2020 • 56 MIN
James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app).
James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites.
The Mobile Ecosystem, and How to Grow a Mobile App
April 21, 2020 • 46 MIN
In this episode of Customers Who Click, I’m joined by Mick Rigby, CEO of Yodel Mobile, a leading mobile and app marketing consultancy. We discuss the world of Mobile and talk about how the mobile customer journey differs from the traditional online experience.
We also explore how the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.
Parry Malm, CEO of Phrasee Discusses The Use and Future of AI in Marketing.
April 13, 2020 • 43 MIN
In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best.
AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level. Parry Malm, CEO of Phrasee reveals all
Will Stuart-Jones from 3Radical discusses Gamification and Loyalty Schemes
April 13, 2020 • 52 MIN
3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers and enrich their customer data profile.
We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time.