Customers Who Click
Engaging Customers with Fun Drunk Auntie Content
September 6, 2022
In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to
Key highlights:

0:10 - Katrina’s Introduction
01:25 - How to keep customers clicking with copy
01:50 - What people really click on
03:28 - Fun Drunk Auntie content
07:21 - Viral content that people want to engage with
10:00 - How to identify these opportunities
10:50 - Is copy really just about the words?
13:03 - The process behind creating good content
26:29 - How to hire copywriters
34:30 - What tools Katrina uses to manage content
42:15 - Katrina’s dream lunch guest
48:01 - How to get in touch

If you’d like to hear more from Katrina, you can find her on Linkedin or head over to