Customers Who Click
What to focus on for the rest of 2022
September 27, 2022
In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin.
Key highlights:

0:10 - Jem’s Introduction
01:07 - The switch from UGC to AGC
02:56 - How the advertising landscape has changed since the pandemic 
05:20 - What things are working well right now 
07:03 - The importance of diversification
09:34 - TikTok vs Facebook 
14:02 - Will CTRs on TikTok improve? 
16:33 - Ad Creative Software
22:08 - The current problems clients are having
26:28 - Keeping things simple 
29:23 - How AGC works 
31:56 - Jem’s tips on getting more money out of your business
36:37 - When to draw conclusions from tests
40:17 - Importance of looking at the whole customer cycle 
46:20 - How to treat new vs returning customers
51:03 - Educating customers in the post-purchase phase
55:41 - Jem’s dream marketing lunch guest
56:21 - Jem’s recommended marketing tools

If you’d like to hear more from Jem and Adcubator you can connect with him on Linkedin.