In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage.
Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate
However, if a huge chunk of your emails goes straight to spam, let’s say 20%... For every 100 emails sent, 20 never even gets acknowledged. The good news is that there are ways of making sure your communications don’t end up in the spam folder and Adrian is here to talk about a framework he created to avoid this called the RACE Method.
Adrian is the Co-Founder and CEO of Deliverability Dashboard, a platform that helps brands easily measure their email delivery and engagement. After ending his corporate career in IT and telecoms to spend more time with his family ten years ago, Adrian has been exploring the world of online marketing and automation. Five years ago, he found his calling in the field of email deliverability. You can connect with him on LinkedIn, Twitter or head over to https://deliverabilitydashboard.com/.