In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing.
SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. Not to mention that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered.
Unlike marketing blasts which push out promotions and discount codes with no intention of offering personalized real value, SMS marketing focuses on engaging customers, offering support, and getting real-time feedback. It’s an empathy-driven approach, which other mediums like email or push notifications can't offer
Lisa is the Co-Founder & COO at Cartloop, an SMS marketing platform that helps Shopify brands to drive revenue and scale their customer relationships. The beginnings of Lisa’s ecommerce journey dates back to… a med school when she opened up her first store. After successfully growing and selling two DTC brands, Lisa and her business partner decided to explore engaging with customers who abandoned their carts via SMS.