In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns.
I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera.
It starts with knowing your audience. Not only will you pick up on their pain points, the reasons why they do and don’t buy from you and your competitors, but also the exact language they use, which is especially relevant and important in content like this. People like to relate to the messages and content they see out there, and if they don’t, the best you can expect is a little chuckle, at worst they skip the rest of the video.
Joe is the founder of Funny Sales Videos, an agency that uses fun and creative video campaigns to drive sales. His journey with video production started 20 years ago when he founded Pro-Creative (also a video agency) with the view to get into TV commercials. It worked amazingly until 5 years ago when TV usage declined in favour of DVDs and today, streaming services so Joe is now focusing on creating funny advertising video campaigns.