In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth.
It must be frustrating to hit that $1 million in revenue and get stuck there. You’ve worked hard to build your business and hitting that mark feels pretty amazing but you know your store could be making $10 million, easily. Yet, you feel like you’re running around in circles - plenty of traffic, high acquisition costs, many on-time buyers, few return purchases and no end in sight.
There is a method to this madness - optimising for growth, or, making the most out of each visitor. Namely, increasing your conversion rates, average order value and number of sessions. Let me warn you though - there is no magic trick or hack to boost those KPIs. Optimising for growth is never done.
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. You can connect with him on LinkedIn, Twitter or head over to his website https://electriceye.io/.