In this episode of Customers Who Click, I’m joined by Mick Rigby to talk about the world of Mobile. We talk about how the mobile customer journey differs from the traditional online experience. How the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.
Mick is the CEO of Yodel Mobile, a leading mobile and app marketing consultancy. He ensures the smooth operation of the business and likes to get on the road to present and share his years of mobile insights at conferences and industry events.