Are Voucher Extensions Destroying Your Margins?

I speak with Matt Davis, CEO of clean.io, a tech company specialising in malware and voucher fraud. From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you. But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing.

In episode 43 I spoke with Matt Davis, CEO of clean.io, a tech company specialising in malware and voucher fraud.

From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you.

But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing.

Any acquisition channel you use that uses voucher codes suddenly becomes untrackable, and for a marketer thats a nightmare.

Matt is the CEO of clean.io, a cybersecurity platform helping brands protect their users experience and revenue. He has 20+ years of mobile, media, and technology expertise with a history of building and operating companies from startup to scaled global market leader delivering $1B+ in annual revenues.

Matt has previously been involved with companies such as Verizon Media or AOL and is a regular speaker at industry events around the world including Mobile World Congress, Advertising Week, MobileBeat, Digital East, and more.