Customers Who Click
Creating a Seamless Handoff from Website to Store
December 27, 2022
Join us for the latest episode of the podcast, where Cale Ostby, Director of Ecommerce at Wichita Furniture, shares his insights on how to create a great customer experience both online and offline. We'll discuss topics such as marketing automation platforms, website search capabilities, product selection challenges and more. Tune in now to learn more!
As the world of e-commerce continues to grow, businesses are increasingly looking for ways to create a seamless customer experience. Wichita Furniture's Director of Ecommerce, Cale Ostby, has some tips on how to make sure your customers have a positive experience when shopping online. The first step in creating a seamless customer experience is to ensure that your website is easy to use and navigate.

Customers should be able to find what they are looking for quickly and easily without having to search through multiple pages or menus. Additionally, it's important that the checkout process is simple and straightforward so customers don't get frustrated or overwhelmed. Another key element of creating a seamless customer experience is providing excellent customer service.

This includes responding quickly and efficiently to any inquiries or complaints customers may have about their purchase or the website itself. Additionally, it's important that you provide helpful information such as product descriptions, sizing charts, and other relevant information so customers can make informed decisions about their purchases. Finally, it's essential that you keep up with the latest trends in e-commerce technology in order to stay competitive in today's market.

This means making sure your website is optimized for mobile devices as well as desktop computers so customers can access your site from any device they choose. Additionally, you should consider investing in features such as live chat support so customers can get help right away if they need it while shopping online.

 By following these tips from Wichita Furniture's Director of Ecommerce John Smith, businesses can create a seamless customer experience with their e-commerce platforms and ensure their customers have an enjoyable shopping experience every time they visit their website. With these strategies in place, businesses will be well on their way towards building long-term relationships with their customers and increasing sales over time!