In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow.
Ben takes us through a study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and then retain them in the long term.
Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty.
Webloyalty is part of cxLoyalty, a global leader in loyalty and engagement solutions. They partner with the largest eCommerce organisation in each market, to make shopping more rewarding for both our partners and their customers.