In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions.
We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. And do you know what, people love the convenience. But because there are so many of them out there, subscription brands are having trouble with converting, engaging, and retaining those customers.
The minute the customer feels as though they’re not getting enough value, they’re off, browsing through your competitors.
Value is the key component of any successful business but even more so in the DTC subscription space. If you can convince the customer that not only is your product valuable and right for them, but your business is as well, you my friend, have won yourself a loyal customer.
Dan is the Co-Founder & CEO at Nami ML, the smartest service to help brands launch, scale, and optimize their mobile app subscription business. He calls himself a serial entrepreneur, having co-founded three other successful startups before Nami ML (one of them was acquired by the Oracle Marketing Cloud, where he also served as Co-Founder & CEO.) You can