In this episode, I spoke with Josh Boone about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing.
It’s so important that everyone involved in marketing for business that really understands the wider picture, when teams get siloed, performance is held back and this is made worse by an obsession with channel-based roles. Obviously, while it’s important that you have specialists who are just amazing at that one channel that they own, it’s also key that they not only work collaboratively across the business but also that they actually understand marketing.
Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better.
Really great episode with Josh, and I think there might be a follow up in the future as well.
Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience in the B2B and B2C industries.