In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level.
As I’m sure anyone doing content marketing will be aware, there’s a huge amount of time and resources required to identify keywords, do competitive research, run your own primary research if necessary, and of course produce the content itself.
AI is getting better and better at helping marketers overcome these hurdles, and remove a lot of the day to day work. But it doesn’t stop there, AI can help you distribute your content, by sharing it to different channels at the right time, and can even provide the outline of the article for you.
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff’s role at MarketMuse is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.