In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder about how UGC works, how to create it, mistakes to avoid when creating UGC, and some tools and examples which can be useful in UGC creation.

The great thing about UGC is that it's actually pretty easy to obtain. It can be used in advertising, on social media, on your website, and in your emails - you name it - UGC fits there.

A lot of brands implement UGC quite well while others make huge blunders with it that take away the raw appeal of UGC.

Saunder Schroeder is the CMO of Disruptive Advertising, a paid media agency. He originally started his career in digital marketing with his own company where he used UGC to sell watches manufactured in China. After moving on from the founding role, Saunder has gained an immense experience of 12 years in D2C marketing across various eCommerce companies and marketing agencies.

If you have any questions about UGC, feel free to email Saunder or reach out to him on LinkedIn, Twitter, or Instagram  (just remember to start by building a genuine relationship and not push your products in the first message).