In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie.
The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking.
Brands need to find a solution and find it quickly. With Facebook reducing its attribution window, advertising there is going to become less accurate and let’s be honest - confusing. Now is the time brands start using data tracking for its true purpose - to make ads more relevant and personalised.
Shane is the CTO of Silicon Valley Consulting, a San Francisco-based company helping companies to utilize data to build revenue-generating tools and insights. Shane is an AdTech expert and has worked at a plethora of companies such as Yelp, PayPal, Reddit doing Machine Learning. He has worked on ad platforms for years, and his changes have cumulatively affected over a billion users of various platforms. You can connect with him on LinkedIn, Twitter or head over to https://siliconvalleyconsulting.io/.