In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones.
I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023.
It may not seem as though your brand could benefit from it but trust me - there’s always something of value that could be turned into a subscription. Any type of consumable product will need replenishing at one point. Protein powders & supplements. Skincare. Hair products. And so on.
The key, however, is to provide value to the customer - don’t just stick subscribe & save on your products because the regular subscriptions make it easier for you, do it because it makes better sense to your customers. If you can show the customer the value of your product, you’re more likely to get a subscription. And then if you continue to show value to your customers, you’ll retain those subscribers.
Rachael is a marketing partner for drinks SMEs and the founder of Jackson Jones Whisky. She has over 10 years of brand-building experience, a proven track record on world-renowned brands and has achieved success in both global and local roles in Blue Chip FMCG, as well as in the world of startups. You can connect with her on LinkedIn or head over to www.rachealvaughanjones.com.