In episode 139 of the Customers Who Click podcast, we’re sitting down with James Gossling, director of ecommerce at Sports Research. With almost 20 years of experience in the ecommerce space, James brings a wealth of knowledge and experience with him. His approach? Using data to make all of his decisions. James’ shares practical examples of all the different areas where clean data makes all the difference. He’ll share his tips on how to make Amazon work, what the formula is, and how to use data from Amazon to launch successfully in other places. We also discuss why to leave customers on their preferred platform, and resist the temptation to try to pull them across to D2C. James is director of ecommerce at Sports Research, one of the largest Amazon stores - you can find him on Linkedin.