Customers Who Click
Site Speed, the Silent Conversion Killer
May 4, 2021
In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed. Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce.

In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed.

Site speed is one of the core factors that influence customer experience and in turn, conversion rates. Trust me when I say that customers won’t sit around waiting while your website loads for too long - they’ll bounce in no time, already searching for another eCommerce site that loads faster than yours.

Load speed is even more important for mobile users - as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. And even if the majority of conversions happen on desktop, remember that many online shoppers use mobile for research purposes to then order on desktop - if the mobile experience is unsatisfactory, they won’t bother visiting the desktop version. 

Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. Robert is a frequent author and thought contributor in the eCommerce industry and the host of The JetRails Podcast