In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed.
Site speed is one of the core factors that influence customer experience and in turn, conversion rates. Trust me when I say that customers won’t sit around waiting while your website loads for too long - they’ll bounce in no time, already searching for another eCommerce site that loads faster than yours.
Load speed is even more important for mobile users - as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. And even if the majority of conversions happen on desktop, remember that many online shoppers use mobile for research purposes to then order on desktop - if the mobile experience is unsatisfactory, they won’t bother visiting the desktop version.
Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. Robert is a frequent author and thought contributor in the eCommerce industry and the host of The JetRails Podcast