This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video.
Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time.
It’s such an important channel now, especially given the increasing rise of video consumption, but also the increasing rise in cost of advertising channels.
Add in to that the cost of producing the content, and it quickly becomes difficult to manage for most companies. The Molio approach ensures you get the most bang for your buck.
For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia).
After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand.
According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising only and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion dollar brands.
DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC’s Nightline, MediaPost and Bloomberg TV.