In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce.
Departmental Silos are a problem many organizations are struggling with today, but ultimately, the biggest victim in this is always the customer and their shopping experience. The most common example of this I see today is sending out an email campaign with a discount that can only be redeemed in physical stores as opposed to across all channels.
A great omnichannel strategy doesn’t happen by accident - it’s a direct result of linking all product and customer data together, in one platform: unified commerce. You can far more easily engage your customers in relevant ways if you’ve got data on all their touchpoints available.
Simple things like being able to time a review email based on the fulfilment date can make a big difference. Not to mention that by linking everything up, you also start to break down some of the walls that appear between or around certain departments.
James is the Director of Partnerships at Imagination Media, a digital agency helping ecommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector. In his free time, James enjoys cycling, piano, sports, flight instruction, volunteering, and traveling.