In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database.
While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails.
How you collect your data is important as well, if you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation.
Equally important is simply engagement. Do your customers actually read and click on your emails? If they don’t, email providers like Outlook and Gmail have no reason to place you in front of their users.
Lauren is the VP of Industry Relations & Compliance for Kickbox. She has over 13 years of experience in email, having worked with small and mid-size companies and agencies as well as many Fortune 100 and 500 companies.
Lauren spent the last 4 years prior to Kickbox as the VP of Delivery for Mailjet, a French ESP, where she managed all things related to deliverability, compliance and anti-abuse. She is a vocal advocate for email best practices, serving as a member of the Education & Events Subcommittee of the Email Experience Council. She is also a member of the #emailgeeks Slack community, Women of Email, and Only Influencers.