This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people. In this episode we're talking about: - Using terms like neurodivergent and neurospicy in your marketing - Highlighting the need for mindfulness and respect when using these terms - Sharing personal experiences as neurodivergent individuals - Our discomfort with less thoughtful or considered uses of these terms - Emphasizing the importance of education, research, and empathy in marketing - Encouraging understanding of the specific needs and perspectives of the target audience - And more!

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches. In this episode we're talking about: - Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life balance - The importance of experimentation and trying new strategies in business - Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media - Clear communication & setting boundaries with clients to manage work and family responsibilities effectively - And more!

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss: - Choosing and Pursuing a Book Idea - Breaking Free from Structure - The Art of Writing Books for Children - Encouraging Creativity in Young Authors - Traditional Publishing vs. Self-Publishing - Embracing Creativity in Motherhood - And more!

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business. They discuss: - Finding Opportunity in Unexpected Places - Overcoming Challenges when starting out - Embracing being a Non-Designer Web Designer - Coding Myth Busted - Ideal Candidates for Web Design - Realistic Income Expectations - Embracing simplicity - And more!

We're at 100 episodes!! And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's been to see how far the podcast has reached - Lessons learned around managing our energy levels and not overbooking interviews - Our desires to dive deeper into personal journeys and the human side of business - And how grateful for the podcast's success and how excited we are for the next 100+ episodes! - And more!

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider. Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How Hailey fell in love with LinkedIn for lead generation - Networking vs content creation - How to send non-sleazy connection requests - Lead generation strategies for LinkedIn - Bio optimization tips - And more!

This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a multi-passionate entrepreneur And planning for maternity leave... Oh and we're sharing a very big surprise life announcement from Olivia...

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights! They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product Business - Leveraging ADHD in Business - Working in the Business vs. Working on the Business - The Four Key Components of Business Success - The Importance of Rest - And more!

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it! In this episode, we talk about: - The real challenges of dealing with rejection in business - Strategies for dealing with rejection in client situations and for receiving criticism - Rejection is not personal - Setting healthy boundaries and being authentic in marketing and visibility efforts - Cleaning your email lists and understanding the benefits of unsubscribes - And so much more

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur. They discuss: - Waking Up Your Imagination - Playing with Your Imagination - Stretching Your Imagination - The Power of Boredom and Stillness - Bringing Your Child Along for the Ride - and more!

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs. They discuss: - How having solid systems helped Dolly build her flourishing photography business - Why business owners need solid systems and workflows - Example of a freelancer's contact page workflow and you can wow your future clients - Tips for getting started with systems and workflows

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers. They discuss: - The struggle of balancing being a parent, holding down a job and trying to build a business - The importance of embracing the messy journey of doing business around other priorities - Lindsay's best tips for staying focused and productive - Creating powerful systems to support you - Leaning into the plus sides of being multi-passionate

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales! Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't! In this episode we're talking about: What selling is really about as business owners Selling how you like to buy Sales mindset Sleazy traps to not fall into And so much more!

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family.

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential. As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁) Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects. ​ On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things. ​ Both approaches have their pros and cons, and it's important to understand which one works best for you and your business. In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes. Timestamps - 00:27 Olivia explains top-down thinking - 01:53 Michelle explains bottom-up thinking - 02:32 The pros and cons of each method - 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes - 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives - 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking - 11:37 Starting with the lowest resistance tasks - 13:14 Picturing the end goal and indulging in the creative side - 13:33 Breaking down the milestones and focusing on the first few tasks - 14:38 Crossing off tasks and quantifiable checks - 16:56 Losing willpower along the way - 19:14 Managing multiple projects - 21:10 The importance of understanding the end goal and how it fits into the bigger picture - 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances - 22:17 The benefits of externalizing your process and finding a community for accountability - 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses - 26:20 Leaning into what comes easily to you and adjusting to that

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own. In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations. They discuss: The different kinds of collaborations How to get over “collaboration FOMO” The importance of knowing yourself Testing what works Collaboration tools we love How we turned barriers into assets How to get started with collaborations

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same. In this episode we talk about: - Our planning processes for our individual businesses and the joint business - Scheduling strategies for the year including planning for holidays, launches and more - Setting goals vs projects - Our words (or intentions!) of the year - Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas - Looking for places to streamline, optimize and simplify our businesses - Focusing on how you want to feel throughout the year - And more! We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th! And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘 In the episode, we chat about: The biggest lessons learned and how we've grown (in all the ways) over the past year. Some of the more memorable moments from 2023 Our key takeaways and insights gained from challenges and successes. Plus our favorite tips for actually implementing lessons learned in the upcoming year And more!

This week Olivia is talking with Jenna Hermans about: - Addressing the common misconceptions and clichés surrounding self-care. - Discussing the importance of prioritizing self-care basics for overall well-being. - Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement. - Providing practical tips and suggestions for incorporating self-care into a busy schedule. - Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life. - And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients.

Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond).

This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is the fourth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is the third episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is the second episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is the first episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

Olivia Radcliffe and Michelle Pontvert discuss the ins and outs of Black Friday, both as consumers and as business owners. They share strategies for preparing and shopping during this sales period. They also provide tips for business owners on how to navigate Black Friday promotions and avoid overwhelming their audience. The hosts emphasize the importance of being transparent and clear in marketing and selling, and they announce a special podcast series and deal for their membership, the Shiny Squirrel Chaser’s Club.

Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.

Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.

Sarah Miskelly, a successful real estate investor and agent, shares her journey of transitioning from a full-time realtor to focusing on investing and creating passive income opportunities for other women. She emphasizes the importance of aligning your business goals with your priorities as a mom. Sarah offers two options for getting started in real estate investing: actively managing your own properties or investing passively with experienced professionals. She encourages women to educate themselves and find the right strategy that fits their financial capabilities and time commitments.

Emma Johnson, a business-success strategist at Emma Johnson And Co., shares her expertise on systems and automation in this episode of the "Marketing Like a Mother" podcast. She emphasizes the importance of managing time effectively and implementing systems and strategies to build a flexible business. Emma encourages listeners to document their daily activities, identify income-producing tasks, and prioritize their time. She also advises creating passive or semi-passive income sources by packaging existing resources and offers. Emma's approach focuses on protecting time, finding balance, and achieving success on one's own terms.

Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency, joins Olivia Radcliffe on the "Marketing Like a Mother" podcast. They discuss social media strategies for mompreneurs, emphasizing the importance of authenticity and storytelling in content creation. Laura advises focusing on engaging with current followers rather than obsessing over gaining more. She also encourages entrepreneurs to prioritize their safety and offers support for those struggling with visibility. The key takeaway is that selling is helping, and it's essential to create a strategy that feels authentic and sustainable.

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

In this latest episode of Marketing Like a Mother, co-hosts Michelle Pontvert and Olivia Radcliffe are delving into Michelle's background as an entrepreneur and her journey to where she is today. Michelle shares her experience of being let go from her job during maternity leave and her decision to transition from the film industry to starting her own business. She discusses the challenges she faced and the lessons she learned along the way. The conversation also touches on Michelle's experiences living in different countries and how they have shaped her perspective. Overall, the discussion highlights Michelle's resilience, adaptability, and commitment to creating a business that aligns with her values and personal circumstances.

Olivia Radcliffe, co-host of the "Marketing Like A Mother" podcast, is interviewed by co-host Michelle Pontvert in this episode. Olivia shares her journey as a serial entrepreneur and how she transitioned from wellness coaching to focusing on helping female entrepreneurs, particularly moms. She discusses the challenges she faced in the corporate world and the lessons she learned as a mother. Olivia emphasizes the importance of embracing authenticity and setting healthy boundaries. She also talks about her goals for the future, including growing her business and finding happiness in her personal and professional life.

Olivia Radcliffe interviews Jenny Suneson, founder of the Savvy Podcast Agency, on the topic of podcasting for mompreneurs. They discuss how Jenny helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny shares her journey from social media marketing to podcast management and the flexibility it offers for working moms. They also discuss strategies for promoting offers on podcasts and the importance of mindset in podcasting success. The conversation concludes with tips for getting started in podcasting and measuring success.

About The Guest: Meg Burrage is the founder of Collaboration Station, a platform that helps entrepreneurs grow their businesses through collaboration strategies. She is an expert in Kajabi and has a passion for helping others succeed in the online business world. Summary: In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews Meg Burrage, the founder of Collaboration Station. They discuss the power of collaboration in growing a business and share insights on how to effectively collaborate with others. Meg shares her personal journey of starting her online business and how she found her passion for helping others through collaboration strategies. She also provides valuable tips on finding the right collaboration partners and setting clear expectations for successful collaborations. Key Takeaways: Collaboration strategies, such as bundles and virtual summits, are effective ways to grow your email list and reach a wider audience. When collaborating with others, it is important to find partners who align with your objectives and have proven experience in their field. Clearly communicate your expectations and desired outcomes to ensure a successful collaboration. Trust your instincts and be selective when choosing collaboration partners to avoid potential red flags. Timestamps 00:02 Introduction to the podcast and guest, Meg Burrage 01:12 Meg's online business journey and transition to collaboration strategies 02:45 Meg's unexpected move to the Netherlands 05:41 How Meg has been able to manage her business while moving and having a family 08:40 The importance of starting with services before creating online courses 10:59 Different types of collaborations, such as bundles and summits 15:29 The benefits of collaborating with others and finding the right partners 19:35 Entry points for collaboration, even with time zone constraints 22:40 Tips for finding good collaboration partners and avoiding red flags 29:00 The importance of setting clear expectations in collaborations 32:14 Balancing work and family life, including the use of childcare 35:07 Meg's plans to delegate tasks and hire a virtual assistant 37:35 How to connect with Meg and join the Collaboration Station community Learn more about Meg here https://www.megburrage.com/ https://www.facebook.com/KajabiMeg/ https://www.instagram.com/meg.burrage/

In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive. Here's some of what you'll learn: - The definition of REAL productivity - How multitasking actually affects your brain - How to maximize productivity with limited time (without compromising your free time) Contact Debbie: www.itssimplyplaced.com Contact Olivia: www.thebluebellgroup.com

When you think about your business and the hurdles you face, what comes to mind? For the majority of entrepreneurs - especially entrepreneurs who are also juggling other priorities like raising kids - time is almost always on that list. In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella. Jaimee mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program which gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good. In this episode, Olivia and Jaimee explore: Why trying to use a “template” to plan your time doesn’t work The downfall of multitasking and what to do instead How some unknown limiting beliefs could be holding you back A simple exercise to shift your mindset and change how you see time And more! Timestamps 01:23 The common challenge for mompreneurs 03:12 The importance of not living in guilt and regret for missing important moments with family. 04:53 Work-life balance may look different than expected, but it is possible. 05:13 Time management and productivity are not one-size-fits-all solutions. 06:08 The importance of shaping time around desired experiences rather than trying to fit into a template. 07:26 The hustle culture mentality leads to constantly adding more tasks and setting unrealistic expectations. 08:04 Band-aid solutions, such as adding more apps or outsourcing, do not address the root issues of time management. 10:34 The Time Power Program focuses on four pillars: audit, vision, structure, and plan. 12:15 When to outsource. 13:14 Clarity and vision do not have to be grandiose; they can be practical and personalized. 16:22 Multitasking can lead to context switching and anxiety, hindering productivity. 16:43 Shifting the mindset around time is crucial for taking control of one's time. 18:05 Time should be treated as an active choice, not something that happens to you. 19:28 Limiting beliefs about time can be overcome through mindset shifts and intentional living. 20:06 A simple exercise to shift mindset is to change the way you speak about and treat time. 21:34 Money and abundance rarely discussed in relation to time, but time is more valuable than money. 21:59 Language shapes our thoughts and interactions with the world, so stop saying "I don't have time." 24:14 Releasing blame on time allows for empowerment and the ability to make desired changes. 26:07 True success is having time for freedom and space, not just filling up every moment. 28:07 Shifting away from the hustle culture and embracing a healthy relationship with time. Learn more about Jaimee here: https://www.jaimeecampanella.com FREE 3 Shifts to Take Control of Your Time https://www.linkedin.com/in/jaimeecampanella/ https://www.facebook.com/jaimeecampanellaco https://www.instagram.com/jaimeecampanellaco/

Collaboration has always been a part of business, but in recent years, there seems to have been a shift towards collaboration in the online business world. Networking groups and communities focused on collaboration have popped up, and more and more entrepreneurs are looking for ways to collaborate with others. But not all collaborations are created equal - nor successful. In this episode of Marketing Like a Mother, we’re taking a deep dive into the secrets behind successful collaborations, whether just a one-off collaboration like a freebie swap or a full-fledged business partnership. We also touch on: How to handle international collaborations Collaborating with someone you’ve never met before The importance of a trial period Where to go to find collaborators that will match your goals and drive And more! Timestamps 03:29: The rising trend of people looking for besties to collaborate with, from sharing freebies to creating multiple business partnerships 04:30: Olivia shares her experience of trying to collaborate with a non-business friend and why it didn't work 06:38: The importance of personality matches and having the same style of working and rhythm of working when collaborating 08:03: Michelle and Olivia's origin story and how their good conversations led to the creation of the "Marketing Like a Mother" podcast and eventually a business partnership 08:54: The importance of a trial period to test communication styles, goals, and compatibility before committing to a collaboration 09:37: The benefits of being in a similar place in life, such as having young children, when collaborating 10:18: The importance of not being afraid to ask for a collaboration and the benefits of doing so 10:54: The benefits of testing collaboration through small projects before committing to a larger collaboration 12:17: The extra layer of logistics when collaborating internationally and how it forced Michelle and Olivia to start a business quickly 13:05: Michelle and Olivia's unique collaboration story of never meeting in person and how they make communication work through tools and project management 15:03: The importance of identifying each collaborator's strengths and interests to create a balance of competencies and tasks 18:24: The importance of defining combined morals, values, and missions for the collaboration 19:23: The importance of defining boundaries and knowing what's appropriate to talk about as a business 20:21: The value of holding space for each other's weaknesses and strengths and having constant communication for change of plans 21:52: The importance of compassion, empathy, and respect for the other person in collaboration 23:48: The importance of surrounding yourself with people who have similar goals and values when looking for a collaboration, and the benefits of starting small and testing compatibility before committing to a larger collaboration 25:07: The importance of being open to meeting new people and trying them out for a collaboration, and the importance of feeling a spark and having a good rapport before committing to a collaboration 27:51: Michelle and Olivia's collaboration has gone beyond business success to create a lifelong friendship that provides support and companionship in the often-lonely world of entrepreneurship. Additional links: Episode #1: The Origin Story

Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless. This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore. Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level. In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners. Olivia and Christina also discuss: The steps to take when launching a product How products fit into the overall customer journey Understanding product-market fit for digital products Protecting a physical product with a patent or trademark Launch strategies for physical and digital products And more! Timestamps 07:09 The challenges of bringing a product to market 09:50 Proven strategies that Christina uses to help business owners achieve their goals 10:54 Steps to take when launching a product 11:14 Protecting a physical product with a patent or trademark before launching 11:22 Understanding product-market fit for digital products 12:02 Considering where the product fits in the overall customer journey 14:33 Launching digital products such as templates 15:15 Launching products through events 15:45 The benefits of pre-selling a product launch 16:12 Finding manufacturers and sourcing materials for physical products 18:00 Launch strategies for physical and digital products 18:44 The benefits of having a waitlist for physical products 19:18 Authenticity in marketing and the importance of being real with your audience 21:30 Founding member launches and the benefits of establishing social proof 24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing 27:00 Setting goals and breaking them down into steps to get there Learn more about Christina here: https://www.agapeprofessional.com https://www.facebook.com/theproductdoula https://www.instagram.com/agapeprofessional

"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience. This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course. In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.” In the episode, Michelle and Kate talk about How to overcome the fear of sending emails Making email easy Collaborating with others to grow your audience Tools to make it even easier And more! Timestamps 02:02 Why people get hung up on emails 03:14 How to overcome the fear of sending emails 04:36 The importance of building a relationship with your email list 05:17 The skill of writing effective emails 05:50 The importance of practicing and building new habits 09:06 The constraints of being a mom and optimizing your time 09:19 The trap of beating yourself up for not having more time 10:14 The importance of email marketing for busy people 10:31 Using email to build relationships and engage with subscribers 10:45 Making email easy and not putting pressure on one email 11:15 Using tools to make email easier, including voice-to-text and video 12:43 Emails should be casual and conversational 13:38 Building connections with like-minded people 18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children 23:11 The benefits of minimalism for busy moms 27:43 Building your visibility before launching products 28:35 Collaborating with others to grow your audience 32:20 How to stand out when pitching collaborations 34:28 The benefits of hosting a free or paid bundle 40:14 Starting with manageable projects Learn more about Kate here: https://www.katedoster.com FREE 2 Years of Planned Out Email Ideas https://www.pinterest.com/thekatedoster/_created/ https://www.instagram.com/kate_doster/?hl=en https://www.facebook.com/katedostercommunications/

As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies. In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business. Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle. In the episode, Olivia and Andrea discuss: The difference between a case study and a testimonial Andrea’s framework for creating effective case studies How to repurpose case studies How to incorporate case studies into your marketing strategy And more! Timestamps 01:28 The importance of case studies in marketing 01:42 Difference between a testimonial and a case study 02:28 Businesses that can benefit from case studies 03:15 Tips for incorporating case studies into marketing strategy 04:25 Andrea's framework for creating effective case studies 06:11 Repurposing case studies for maximum return on investment 06:42 Identifying the best person to participate in a case study 07:15 Tips for getting buy-in from participants and ensuring their approval 07:47 Importance of sharing existing case studies with potential participants 12:28 Mistakes to avoid when creating a case study 12:55 Doing a case study without interviewing the customer 13:24 Asking the wrong questions or not asking the right questions 14:17 Repurposing case studies in social media and on a website 18:10 Benefits of evergreen content and high return on investment 21:28 Designing a case study for maximum impact Learn More About Andrea Here: https://andreahaschart.carrd.co/ FREE copy of How to Repurpose Your Case Studies https://www.linkedin.com/in/andreahaschart/

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁) Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects. ​ On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things. ​ Both approaches have their pros and cons, and it's important to understand which one works best for you and your business. In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes. Timestamps - 00:27 Olivia explains top-down thinking - 01:53 Michelle explains bottom-up thinking - 02:32 The pros and cons of each method - 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes - 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives - 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking - 11:37 Starting with the lowest resistance tasks - 13:14 Picturing the end goal and indulging in the creative side - 13:33 Breaking down the milestones and focusing on the first few tasks - 14:38 Crossing off tasks and quantifiable checks - 16:56 Losing willpower along the way - 19:14 Managing multiple projects - 21:10 The importance of understanding the end goal and how it fits into the bigger picture - 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances - 22:17 The benefits of externalizing your process and finding a community for accountability - 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses - 26:20 Leaning into what comes easily to you and adjusting to that

This week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency. In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and consistently show up for their audience. They discuss: The steps to grow a business CEO responsibilities Authentic branding strategies When to hire in your business The importance of being “mom” first And more! Timestamps 03:12 Embracing Different Needs and Steps to Grow a Business 04:57 CEO Responsibilities and Authentic Branding Strategies 06:45 Building Trust and Consistency with Audience and Team Members 09:34 When to Hire for Your Business 11:15 Busy Mom and Entrepreneur on Navigating Business Growth 13:18 Prioritizing Yourself and Finding Success 19:35 The Importance of Being a Mom First and Acknowledging Life's Circumstances

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard. Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare. Lizzy and Michelle also discuss: The benefits of low cost offers Utilizing Voxer for coaching When to add a $9 offer to your business Whether to start with a freebie or low-ticket offer And more!

This week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler. Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease. With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire. In this episode, Olivia and Julie delve into the power of turning creative ideas into well-crafted, irresistible offers such as a masterclass, mini-course, workshop, or bootcamp and start selling them…within hours. We discuss: Creating an offer in hours Creating a successful workshop Repurposing for increased revenue Utilizing upsells Creating Mini-offers And more! Timestamps 00:03 Creating an Offer in Hours 02:19 Creating a Profitable Offer in a Matter of Hours 03:55 Creating a Successful Workshop Offer: A Case Study 05:54 Exploring Minimally Viable Product Strategies for Quick Cash 09:29 Creating a Reusable and Repurposable Offer for Increased Revenue 11:03 Leveraging Testimonials and Simple Marketing Strategies for a Successful Workshop Launch 15:10 Utilizing Upsells to Enhance Customer Journey 18:49 Creating Mini Offers to Build a Library of Products 20:41 Creating and Selling Offers 24:58 Conquering Perfectionism: How to Let Go and Move Forward in Your Business 26:45 The Benefits of Letting Go and Releasing Your Offer

Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business. To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future marketing efforts. The conversation also touches on the benefits of creating evergreen content – content that remains relevant over a longer period of time – and the flexibility to incorporate timely elements when possible. But, while having a plan in place is crucial, we also want to stress the importance of embracing spontaneity and recognizing that certain moments are best captured live, in the moment. Join us as we dive deeper on these topics, as well as: Creating a content schedule for effective marketing Collaboration and networking as a marketing strategy Strategies for managing health, energy, and productivity And more! Timestamps 00:04 Preparing for Sick Days: How to Manage a Business and Family Life Simultaneously 02:37 Creating a Content Schedule for Effective Marketing 04:30 Collaboration and Networking as a Marketing Strategy 06:04 Discussion on Rescheduling and Relying on Support Systems During Difficult Times 13:54 Requesting Accommodations for Child Care 14:55 Exploring the Importance of Asking for Help in Parenting 15:17 Adapting to Life's Natural Cycles: Strategies for Managing Health, Energy, and Productivity 21:39 Embracing Life's Challenges and Relinquishing Control 23:37 Balancing Business and Personal Life

Motherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their lives. Melissa's passion lies in helping these women transcend feelings of insecurity, isolation, and overwhelm, and guiding them toward a place of confidence and fulfillment as they navigate their roles as mothers. Drawing from her extensive experience as a psychologist and her personal journey as a mother without her own mother, Melissa sheds light on the unique challenges faced by motherless daughters and the transformative power of healing. In the episode, Olivia and Melissa discuss: The 4 types of people we need in our lives The importance of having a supportive community Finding your niche and place in business Exploring different coaching avenues And more! Timestamps 00:03 Conversation between Olivia Radcliffe and Melissa Riley on Mama Marketing Strategies for Mompreneurs 05:38 Exploring the Unique Challenges of Being a Mom Without a Mom 07:46 Conversation on Becoming a Mom and Finding Support 09:57 Conversation on the Four Types of People We Need in Our Lives 12:12 Discussion on the Importance of Having a Supportive Community in Entrepreneurship 16:36 Exploring Different Coaching Avenues 18:49 Conversation Summary: Starting a Business and Learning About Marketing 21:12 Exploring the Journey of Starting a Wellness Coaching Practice 26:12 Conversation on Finding a Niche as a Wellness Coach

In the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities. Laura is a marketing mentor for people who sell their expertise online as services, courses, programs, memberships, and more. She often works with people who need to shape their business around Life Stuff (and as a neuro-ambiguous, spoonie, mum to two boys that were home-educated, she has plenty of experience doing that for herself!) In this episode, Michelle and Laura discuss: How Laura started her business when life got nuts and nothing else would work Creating a business that feels comfortable and not striving for more Laura's experiments with urgency and pricing Shaping your business with intentional experimenting Figuring out what works for you and respecting your own boundaries Timestamps 00:02 Marketing Strategies for a Family-Friendly Business 02:16 Reflection on Corporate Career and Family Life Challenges 03:40 The Journey to Becoming a Successful Entrepreneur 05:01 Navigating a Decade of Business Adaptations: From Blogging to Mentorship 07:18 Exploring Adaptability and Self-Awareness in Business

In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs. This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches. In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including: Generating Visibility for Family-Friendly Businesses Balancing Consistency and Intentionality How much you REALLY should be posting Analyzing Content Performance Creating an Evergreen Content Strategy And more! Timestamps 00:03 Generating Visibility for Family-Friendly Businesses 02:12 Content Production Strategies: Balancing Consistency and Intentionality 03:58 Creating an Evergreen Content Plan for Your Business 07:45 Conversation on Social Media Marketing Strategies 09:06 Analyzing Content Performance to Reach Best Clients 12:22 The Benefits of Long-Format Content for Lead Generation 14:50 Long Format Content for Building Trust with Potential Clients 18:27 Understanding Audience Engagement During the Pandemic 21:41 Creating an Evergreen Content Strategy 23:28 The Benefits of Having a Centralized Asset Location 25:00 Finding and Organizing Content for Your Business

In our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success. We discuss: Our different brands if neuro-spiciness How our neurodivergence shows up in our businesses and lives Balancing energy cost and financial gain as a business owner The potential of neurodivergence in driving innovative business strategies Various alternative approaches to connect with diverse audiences Timestamps: 00:03 - Exploring Neurodivergence: How Our Brains Impact Our Businesses 02:45 - Neurodivergence and Accommodation: A Transformative Conversation 07:15 - Unlocking Insights: Michelle's Experience with Dyslexia 08:50 - Sensory Processing Disorder: Unveiling Adult Diagnosis Challenges 10:43 - Neurodivergence in Business: A Dialogue with Michelle and Olivia 14:27 - Establishing Boundaries: The Role of Neurodivergence in Business 17:50 - Embracing Neurodivergence and Driving Innovative Business Strategies 21:15 - Implementing Alternative Strategies to Reach Diverse Audiences 23:01 - Exploring Non-Zoom Options for Membership Programs 23:53 - Balancing Energy Cost and Financial Gain as a Business Owner

Are you a bit burned out with the social media hamster wheel? 🐹 This one’s for you! This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media. In the episode, we discuss: What we DO do on social Our favorite alternative marketing strategies How the different strategies play to our different strengths The #1 component to truly excellent marketing (in our opinion 😉) And more!

This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!). Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte. In this episode, Susan and Michelle talk about: What User Experience (UX) is How copywriting and UX are an unlikely match made in heaven Susan's best advice for getting started using UX copywriting in your business Using Design Thinking in your business to improve your results And a whole lot more! Timestamps 00:03 Exploring UX Copywriting 02:24 Role of UX and Copywriting in Enhancing User Experience 04:11 Conversation on the Benefits of UX in Digital Marketing 05:54 Marrying UX and Copywriting 07:47 The Merging of UX Writing and Conversion Copywriting 09:11 Conversation on UX and Copywriting Techniques 10:44 Exploring UX Copywriting for Small Businesses 16:42 Exploring User Journeys for High Ticket Services 19:19 Conversation on UX Testing and Evaluating User Experience 21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design 24:15 Exploring Design Thinking and UX Principles for Online Businesses 26:00 Exploring UX Copywriting 27:26 Heading: UX Design Tips for Busy Business Owners Connect with Susan Here: http://susanreochcopywriter.com/

This week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors. In the episode, they discuss: How to leverage your stories to grow a business Strategies for writing a book quickly The benefits having a published book can have for your business The publishing process…and how much to budget for it How to leverage your book to increase visibility and revenue And more! Timestamps 0:00:03 Helping Brilliant and Busy Women Scale Their Businesses 0:02:48 Conversation on Leveraging Stories to Grow a Business 0:03:59 Exploring Strategies for Writing a Book Quickly 0:05:44 Exploring the Mindset of a "Heck Yes" Client and the Publishing Process for a Book Launch 0:10:45 The Benefits of Leveraging a Published Book for Women Entrepreneurs 0:13:39 Creating a High-Ticket Offer Through a Multi-Author Book 0:15:24 Exploring the Benefits of Writing a Multi-Author Book for Women Entrepreneurs 0:18:14 The Benefits of Investing in Quality Book Publishing 0:20:01 Leveraging Your Book to Increase Visibility and Generate Revenue 0:23:14 How to Write a Successful Book and Grow Your Business How to Connect with Danielle www.ConfidentConcept.com FREE! How to Write Books that Actually Make Money https://www.linkedin.com/in/danielle-mendoza-3059788a/ https://www.instagram.com/confident.concept/ https://www.facebook.com/danielle.dietlinmendoza

This week on the Marketing Like a Mother podcast, we explore the challenges of being an entrepreneur and a solo mom, particularly in the context of not having access to traditional support systems like childcare or a partner to help. Internal support systems are crucial for any entrepreneur, but especially for those who don’t have other forms of traditional support. When traditional support systems such as childcare or a partner are not available, it can be incredibly challenging to balance the demands of parenting and running a business. (This is where the internal support systems come in…) Internal support systems are the resources, both emotional and practical, that we draw upon from within ourselves and our communities to help us navigate difficult situations. One of the key benefits of internal support systems is that they can provide a sense of validation and belonging. When you’re an entrepreneur and a solo mom, it can be easy to feel isolated and alone, and it is important to have the right systems in place to help you gain a sense of connection and belonging that can help you stay motivated and focused on your goals. In this episode, we discuss: Our own internal support systems Being a solo mom and running a business Non-traditional support systems And more! Timestamps 00:01 Exploring Internal Support Systems for Family-Friendly Businesses 02:22 Conversation on Single Motherhood and Business Ownership 05:55 Conversation on Non-Traditional Support Systems for Solo Parents 07:08 Exploring Strategies for Balancing Parenthood and Work

This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers. Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you. Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and strategies to build a sustainable business long-term. In this episode, Michelle and Nadine discuss: How to use market research to boost your marketing strategy The benefits of data-driven copywriting How to create a system to help you use (and reuse!) your market research Nadine’s journey as an entrepreneur, balancing family and work Modeling entrepreneurship for the next generation And more! Timestamps 02:27 Exploring Audience Intel for Businesses: A Conversation with a Copywriter 04:31Gathering Valuable Insights from Market Research to Streamline Your Marketing 09:05 Exploring the Benefits of Strategic Copywriting Resources 10:56 Exploring the Benefits of Data-Driven Copywriting 12:44 Exploring the Journey of Becoming a Freelance Copywriter and Translator 17:42 Creating a Structured Business to Balance Family Life 22:55 Exploring How to Nurture a Child's Interest in Entrepreneurship 24:33 Conversation on Nurturing the Next Generation of Entrepreneurs 26:27 Conversation with Can Do Content: Balancing Life and Business as an Entrepreneurial Mom Learn more about Nadine here: https://www.candocontent.com FREE - 10 Strategic Survey Questions

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line. In the episode, Olivia and Julia discuss: The convenience and effectiveness of podcasting How podcasting can help, depending on your specific audience How to use podcasts as a tool in your marketing strategy Adding audio in other areas of your business And more! Timestamps 02:34 The Benefits of Launching a Podcast to Reach Your Ideal Audience 04:44 The Benefits of Multitasking with Podcasts 06:03 Conversation on Authentically Marketing Premium Programs Through Podcasting 11:08 Using Podcasts as a Tool in Your Marketing Strategy 13:58 Exploring the Benefits of Paid vs. Free Podcasts 18:59 Conversation on Balancing Work and Family Life 20:24 Starting and Growing a Podcast Learn more about Julia here: https://www.juliamhickman.com Free - Which podcast format is for you? The Elevated Femmes Movement Podcast LinkedIn Instagram

This week on Marketing Like a Mother, we’re tackling the question of just what is “enough” in our businesses . When it comes to money, number of clients, how much you work, how many offers you have, etc…there’s a lot of talk about setting your goals and deciding what you want out of your business and life. It can get really easy to get swept up in the big picture numbers and dreams that get thrown around that have become an industry standard of sorts. But, ultimately, if you want to feel happy and fulfilled with your business, it’s important to touch base with your own vision of success and what “enough” looks like to you. In this episode, we discuss: Our own personal visions for success in our business How to balance perfectionism and working smart Showing up for yourself and taking messy action The one thing that we think actually makes a business stand out And more!

On the latest episode of the Marketing Like a Mother podcast, host Michelle Pontvert talks with Erin McCarthy, Ph.D. Erin is a Unified Mindfulness Certified Coach and Trainer, IMTA Certified Mindfulness teacher, APPA Certified Philosophical Counsellor, award-winning professor, author, and mama of twin teens. She is the Director of Humanities for the International Society for Contemplative Research and a Mind and Life Research Fellow. A long-time meditator, Erin came to teach mindfulness and self-compassion through her interest in and scholarship on Contemplative Education and Buddhist Philosophy. An educator for over two decades, she now works as a Mindfulness Coach and uses evidence-based techniques to work with women to help them live a life of flourishing. With thousands of hours of training in a variety of mindfulness modalities, she knows first-hand the transformative power of mindfulness and self-compassion to help heal from stress, anxiety, and trauma, be it physical, emotional, or mental. In her classes and with her 1:1 coaching clients, she uses a trauma-informed approach to help people heal and become their most calm, confident, and capable selves. Michelle and Erin talk about including simple mindfulness practices in our (busy) daily lives. In the episode they cover: How Erin transitioned from her tenured job as a university professor to entrepreneurship What Mindfulness ACTUALLY is How including Mindfulness practices into your day can help you manage stress and be more present Exercises on noticing the good moments of life that can slip by How these practices can also make running your business a lot easier And more! Timestamps 02:16 Conversation on Starting an Entrepreneurial Journey 03:59 Conversation Journey from Academia to Mindfulness Coaching 05:35 Reflection on Starting a Mindfulness Coaching Business 10:51 Conversation on Mindfulness and Parenting 17:27 Conversation on Practical Mindfulness for Working Moms 19:09 Conversation on Mindfulness and Meditation for Busy Moms 20:36 Building Mindfulness Skills Through Sensory Clarity Practice 24:45 Practicing Mindfulness and Acknowledging Positive Moments 26:14 Exploring the Benefits of Mindfulness in Motherhood and Business 27:55 Conversation on Resourcing Yourself Throughout the Day 32:52 Practical Strategies for Managing Stress and Overwhelm as a Parent and Business Owner 36:05 Mindfulness and Stress Management 37:40 Exploring Mindfulness Practices for Moms 39:00 Mindfulness Practices for Busy Moms with Businesses Learn more about Erin here: https://www.erinmccarthymindfulness.com/ Download Erin's free guide here Facebook Instagram

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with Canva Verified Expert, Brenda Cadman. After spending more than two decades supporting businesses with their website development needs, Brenda now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently. Brenda has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva and more time doing what they love. The conversation discusses Canva, a popular online platform used by businesses to create content such as graphics and images for their online presence. Brenda and Olivia discuss some of the common mistakes - and how to avoid them! Listen to the episode here or on your favorite podcast platform! Timestamps 02:38 Exploring the Benefits of Canva for Business Owners 05:06The Benefits of Creating a Brand Kit for Your Business 06:29 Organizing Content with Canva 08:05 Organizing Your Canva Home Screen for Maximum Efficiency 09:33 Organizing Your Canva Account for Maximum Efficiency 11:58 Organizing Canva Accounts: A Step-by-Step Guide 13:37 Conversation on the Benefits of Being Organized and Using Canva 15:06 Hot Tips for Streamlining Your Design Workflow 16:49 Best Practices for Creating Brand Templates in Canva 20:35 Exploring Canva's Team-Sharing Functionalities and Tips for Efficiency 25:29 Creating an Effective Canva Filing System Learn more about Brenda here: https://www.BrendaCadman.com Get FREE access to the Canva Filing Cabinet Challenge! Facebook Instagram YouTube

This week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once. In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities. They discuss: Some key steps that a lot of entrepreneurs miss when starting a new project The importance of accountability and collaboration The secret sauce for their own success in chasing new ideas How to stay focused and productive while still allowing yourself to be inspired by new ideas And more! Timestamps 00:03 Chasing the Shiny Things: A Discussion on Multi-Passionate Entrepreneurship 02:34 Conversation on Productively Chasing Ideas and Prioritizing Projects 04:28 Exploring Strategies for Managing Multi-Passionate Brains 06:05 Exploring the Benefits of Evaluating a Shiny New Idea 07:55 Exploring the Benefits of Taking a Step Back Before Chasing a Shiny Idea 11:34 Conversation on Fear of Success and Planning for Success 13:13 Conversation on the Benefits of Planning and Prioritizing Projects 18:13 Iterative Approach to Product Development 19:38 Conversation Summary: Evaluating and Refining Goals and Plans 21:16 Exploring the Benefits of Shiny Squirrel Chasing 22:42 Joining the Shiny Squirrel Chase's Club Other Links in this Episode: The Shiny Squirrel Chaser’s Club Exploring Shiny Ideas As Multi-Passionate Entrepreneurs

This week on the Marketing Like a Mother podcast, hosts Olivia Radcliffe and Michelle Pontvert discuss being multi-passionate entrepreneurs in a business world that often encourages focus in one area. The co-hosts explain that pursuing multiple ideas can actually be beneficial to a business when done strategically, and cite their own experiences of success and growth as evidence for this. They encourage multi-passionate entrepreneurs to explore this approach and use it to their advantage. In the episode, Michelle and Olivia walk through how to be productive and strategic when chasing shiny things. It’s a fine line to walk between being distractible and creatively and productively pursuing multiple passions. They agree that having an experimental approach and checking in with oneself throughout the process is important for being sure that values are aligned and that goals are being met. Timestamps 00:03 Exploring the Benefits of Being a Multi-Passionate Entrepreneur 02:02 Exploring Productive and Strategic Pursuits in Business 03:57 Exploring Creative Experiments: A Discussion on Chasing "Shiny Things" 05:42 Reflection on Chasing a Shiny Object: The Podcast Experiment 09:53 Conversation on the Benefits of Following Your Passion and Staying True to Yourself 11:43 Conversation on Multi-Passionate Pursuits and Membership Formats 15:15 The Power of Chasing the Right Ideas: A Conversation on Intuition, Goals, and Values 16:47 Exploring Your Business Beyond the Prescriptive Guidelines Other Links in the Episode: https://www.likeamothermovement.com/squirrels

This week on the Marketing Like a Mother podcast, Michelle Pontvert is joined by Brandi Mowles, founder of Serve Scale Soar® and Conversions for Clients™. Brandi is also a wife, mom, self-proclaimed taco snob, podcast host, and online marketing expert. She transformed her family’s life by building a 7-figure business in just two years, giving them more choices and freedom than she ever could have imagined. Now, she’s obsessed with helping women take more action and earn more so that they too can create a life of more choices. In the episode, Michelle and Brandi discuss: Going from 6-figures as a service provider to reaching 7-figures a year by adding courses, digital products, affiliates, and more. How Brandi is preparing for maternity leave in her business Hiring a team plus the 2 questions you want to ask on your applications for perfect-fit hires And more! Timestamps 00:03 "Exploring the Transition from Service Provider to Digital Product Creator with Brandy Mals" 02:01 Exploring Multiple Revenue Streams for a One-on-One Service Provider 03:47 Preparing for a New Baby While Running a Business 05:31 Scaling a Business During Pregnancy 09:22 Building a Successful Team 12:47 Hiring Quality Contractors and Employees 14:20 Lawyer-Turned-Marketer on Developing a Marketing Minutes Strategy 17:07 Practical Tips to Help Service Providers Scale Their Business Learn more about Brandi here: https://brandimowles.com/

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with online health and fitness coach, Molly McNamee. Molly has been in the fitness industry for 10 years. She believes everyone should feel confident and empowered by their fitness routine, instead of overwhelmed and exhausted. In the episode, Molly and Olivia touch on the challenge of making time for personal wellness while having so many other priorities to also focus on as well as helpful tips for how to incorporate exercise simply and easily into your busy lifestyle. They also discuss: The physical benefits of conscious movement throughout the day The little ways they both intentionally fit exercise in their packed schedules The first step to improving physical well-being How to break out of the yo-yo cycle with habits And more! Timestamps 02:07 Conversation on Finding Time for Self-Care in a Busy Schedule 03:33 Incorporating Exercise into Everyday Life 05:54 The Benefits of Physical Fitness for Mental and Physical Wellbeing 09:23 Benefits of Movement and Sustainable Wellness Routines 11:41 Conversation on Breaking Out of the Yo-Yo Lifestyle and Making Small Changes for Sustainable Habits 16:38 Exploring Self-Care and Wellness 18:32 Simplifying Wellness and Self-Care for Busy Moms Learn more about Molly here: https://mollymcnamee.com/ Instagram LinkedIn Get a FREE week of membership in MFit!

If you’re a mom, you’ve probably been given the advice at one point or another to “sleep while the baby sleeps.” And, as busy entrepreneurs, we’ve had the importance of self-care and taking a break drilled into our heads. But how can you find time to pause and recharge when it seems like everything you’re doing is an urgent and important priority? In this latest episode of the Marketing Like a Mother podcast, Olivia Radcliffe and Michelle Pontvert discuss how to take a break from work as a busy entrepreneur. They shared their own experiences with fatigue and exhaustion, particularly as parents with young kids. The two mompreneurs discussed how the idea of being busy has become a source of pride and status in society, but that it is not necessarily indicative of productivity. But is it possible to be busy without feeling so stressed and frazzled? Timestamps 00:00 "How to Take a Break and Prioritize Self-Care as an Entrepreneur" 02:25 Exploring Strategies for Managing Fatigue During Difficult Seasons 04:13 Heading: Dealing with Fatigue: Strategies for Managing Mental and Physical Exhaustion 05:48 Conversation on Overcoming Mental Blocks to Productivity 08:40 Conversation on Strategies for Managing Mental Fatigue and Finding Time for Self-Care 13:37 Heading: The Challenges of Balancing Business and Personal Life on Social Media 14:55 Exploring Strategies for Maintaining Boundaries and Self-Care in the Digital Age 22:02 Conversation Summary: Strategies for Building Habits and Visual Cues 23:59 Work-Life Balance for Solopreneurs: A Conversation with [Name] 25:43 Exploring Balance in Life and Work: A Conversation on Mode Switching and Compassionate Space 29:13 Conversation on Balancing Open Tabs and Achieving Life-Work Balance 31:09 Heading: The Importance of Taking Time to Rest and Be Present in the Moment 32:51 Modeling Emotions for Children: Benefits of Demonstrating the Full Experience of Emotion 36:32 Conversation on Managing Mental Load and Setting Boundaries 37:37 Conversation Summary: Strategies for Productive Time Management for Busy Moms with Businesses

This week on the Marketing Like A Mother podcast, we’re sharing a behind-the-scenes look at our first experience hosting a bundle. We wanted to host a bundle for a number of different reasons, including to connect with contributors, grow our email lists, get our offers further out in the world, and to have a unique platform to share about our joint business, the Like a Mother Movement, on a different level than just selling. We were highly motivated to create a bundle that was geared towards helping moms with businesses (or anyone with limited time) grow their businesses with less time and less stress. And thus the Ready, Set, Grow! Bundle was born. In this episode, we share our biggest takeaways from our experience as well as the actual stats from the cart-open period, including the conversion rate and number of purchases. If you’re thinking about running a bundle, this episode is for you! Other links mentioned in this episode: Softr* Mailerlite Squarespace* Airtable* Thrivecart* Lizzy Goddard* The Bundle Formula (Dama’s Program)* *These are affiliate links, where we will receive either commission or account credit if make a purchase or sign up. We only recommend things we love, and there is never any additional cost for you!

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe welcomes Kat Kuczynska, owner of the Lazy Profit Lab. Kat’s mission is to help entrepreneurs achieve financial freedom - and true freedom. She believes that businesses should be built in a way that allows entrepreneurs to have the freedom to take time off, such as maternity leave, without having to worry about their finances. Kat has achieved this freedom herself and wants to use her experience to help others do the same. The definition of “true freedom” can differ from person to person. Money can certainly help achieve a version of freedom, but it does not necessarily create happiness. During the episode, Kat shares her story of how she got to that point, starting with being diagnosed with late-stage cancer at age 26. She realized wanted more out of life than her corporate career, leading her to begin the path to true freedom. In the episode, Kat shares the difficulty of making the decision to leave her job and pursue her won business, as well as how her life has been completely transformed now that she has a 15-month-old son. Learn more about Kat here: www.lazyprofitlab.com/24hourretirement www.instagram.com/lazyprofitlab www.facebook.com/lazyprofitlab

In this episode of Marketing Like a Mother, Michelle Pontvert is hosting an interview with Meg Casebolt, an SEO expert and educator. Meg is the founder of Love At First Search, a business that helps online businesses appear in search results like Google or YouTube. She started her business nine years ago, originally as a side hustle. Over the years, she has managed to grow her business while keeping her family as her top priority. In the episode, Meg shares her strategies and tips on how to create content that people will search for and become huge fans of. Meg also discusses how she was able to build her business while pregnant and caring for her children, and how she actually left her job at 20 weeks pregnant to build the business. She has set up her business in a way that has allowed her to slow down when needed and focus on what really matters most to her. Michelle and Meg also discuss the advantages of running a business over being employed in a corporate job, including the flexibility that comes with self-funding, maternity leaves, and the ability to slow down and pick back up when needed. Michelle notes the importance of marketing in a way that pays off over time and allows for space for life and other things in their business. Timestamps 02:05 Conversation on Flexibility and Balance in Business Ownership 03:55 Building a Business Intentionally to Fit with Family Life 06:53 Exploring the Benefits of Self-Funding and Location Independence in Business 08:36 Exploring the Benefits of SEO for Small Business Owners 10:26 Search Engine Optimization: Getting Started with SEO 12:16 Conversation on Lead Generation and Nurturing for Service Providers 14:30 Conversation on Finding Solutions for Time Blindness with ADHD Coach 20:07 Conversation on Growing Pains and Building a Team 21:40 Conversation on Investing Time in What Works for Business Growth 30:55 Exploring Strategies for Setting Up a Website and Finding Success with SEO 34:47 Exploring Sustainable Replicable Systems for Growing a Business Online 36:43 Conversation on Neurodiversity and Entrepreneurialism 39:50 Exploring Neurodiversity and the Challenges of Self-Recognition 42:46 Conversation on Building Sustainable Marketing Strategies and Collaboration Partnerships 44:27 Collaboration and Competition in the Online Economy Memorable Moments “And I think there is that space in our businesses to show up not as the business but also as yourself…we still have space to come and have conversations that are real and show up as ourselves on sales calls and not feel like that's a complete departure from the person they've seen on social media or online.” “My son's been diagnosed with autism and I'm learning more about how, you know, masking works in the neurotypical and neurodiverse communities. And I think that whole idea of putting on a persona is very true in the online space and particularly in the sort of social media space.” Learn more about Meg here: https://loveatfirstsearch.com/ https://www.instagram.com/loveatfirstsearch/

This week on the Marketing Like a Mother podcast, Olivia is talking with the incomparable Shelly Bortolotto. Shelly is a full-time life coach who is fascinated by how our thoughts create our results. She works with her clients to teach them how to manage their brains so they can find and follow joy again. She honed her coaching skills through certifying at the Life Coach School. Her coaching skill, combined with an incredible ability to hold space, creates a coaching experience that has a profound and lasting impact on her clients. In the episode, you’ll learn: The 3 beliefs you need in business What to do when you’re stuck in guilt or shame and can’t move out of it How to manage your internal blame Stopping negative self-talk habits What to do when you find yourself slipping into the rut High-value cycles vs low-value cycles And more! You can connect further with Shelly here: https://www.facebook.com/shelly.kidd.52

This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family. We discuss: Our own personal scheduling habits Planning systems - what we’ve tried and what we liked How to use your natural energy flow throughout the day What to do with tasks that you just can’t seem to finish How to “package the broccoli” And more!

This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey. Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes. Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three. In the episode, they discuss: How you as a business owner can begin to plan for maternity leave (or any extended leave!) How to transition from “my business is my baby” to “my business is my capable adolescent” What if you’re a solopreneur? How to build a business that’s “life-proof” What “maternity leave” actually looks like How to decrease your stress level while out on leave Alyson’s and Olivia's own maternity leave stories And more! You can learn more about Alyson at https://www.mastermaternityleave.com or she is @mastermaternityleave on social!

In this week’s episode of the Marketing Like a Mother podcast, we explore the topic of networking, both for the purpose of making sales as well as for making potential collaboration connections. We discuss: ⭐️ Networking as an industry standard for looking for clients, partners, collaborators, and prospecting ⭐️ Networking as introverts ⭐️ The pros and cons of “traditional” in-person networking vs online networking ⭐️ Facebook group networking strategies ⭐️ How to build momentum through networking ⭐️ “Breadcrumbing” in social groups - what it is any why it can backfire ⭐️ And more!

We've reached the end of the year and of the first season of Marketing Like a Mother! In this episode of Marketing Like a Mother, Michelle and Olivia take a look back at 2022 and prepare for the new year. They talk through: - How they tackle year-end reviews - Their own personal strategies for preparing for the new year - Lessons learned throughout the year - Trends they have noticed and believe will continue to grow in 2023 - And more!

In this latest episode of the Marketing Like a Mother podcast, Olivia is chatting with Mindset and Business Coach Natasha Clarke. Natasha helps female entrepreneurs build their online service-based businesses without the hard hustle. She teaches how to blend soul and strategy to create the income and impact you desire. In this episode, you’ll learn: How to blend soul and strategy to create success How to completely light up your soul and bank balance without overwhelm and hustle How to become the “CEO of your mindset” Why you don’t have to hustle hard for success How you handle FOMO and focus instead on staying aligned with your goals How to deal with money blocks How the Law of Attraction has worked in Natasha’s life and business How to get started manifesting your giant goal right NOW Listen to the episode now!

In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach. Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full. Michelle and Carina discuss... - Carina's story of creating her planner and business based on her need to find a way to hold herself personally accountable for her own health - The concept of leaning into your strengths as a business owner - How she worked through shiny object syndrome to find the marketing activities that suited her best and served her business well - How to set realistic personal goals and expectations based on you as a person (not outside expectations) - How not everyone has to be a morning person to be successful - How to shape your business around your strengths Carina has been featured on BBC Radio, contributed to Stylist magazine, and served as a panelist at Enterprise Nation UK. You can learn more about Carina on her website http://www.ponderlily.com/ or connect with Carina on Instagram @weareponderlily. Other links in this episode: 15% discount on all products with code LIKEAMOTHER until December 30, 2022 Free productivity blueprint for female entrepreneurs https://calendly.com/ponderlily/coaching-bespoke-personal-productivity-blueprint Free productivity archetype assessment https://ponderlily.com/pages/quiz?_pos=1&_sid=0b9b1b8e1&_ss=r

In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland. Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life. In this episode, you’ll learn: How to know your energy and recognize stress in your body (even when it’s become “normal”) How to introduce a pause time throughout your day The easiest way to be as productive as possible without becoming depleted How to eliminate stress and overwhelm What self-care really is (and what it’s NOT) How Suzanne left a corporate job to become a yoga teacher and coach Other links in this episode: https://www.suzannejoyclarke.com/

In this episode, Michelle and Olivia have an honest chat about "niching down." They discuss: The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs How they're navigating niching within each of their 3 businesses How niches can change over time What to focus on when creating a niche How your niche affects your marketing and sales messaging And more!

In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington. Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own client-winning websites through her signature Rock That Website program. Vicky’s work is all about helping people who aren’t comfortable with marketing and technology to understand how to create a website that is fully focused on growing their impact and their business. In this episode, you’ll learn: How to avoid burnout How Vicky transitioned from done-for-you and 1:1 services to group How to overcome mindset blocks around raising prices How to set boundaries…and stick to them All about how Vicky handled running a business with a husband often gone with the military, annual house moves, and two young kinds How to create a sustainable busines model Other Links in the Episode: Facebook: https://www.facebook.com/thewebsitementor/ LinkedIn: https://www.linkedin.com/in/vickyetherington/ Instagram: https://www.instagram.com/thewebsitementor/ Pinterest: https://www.pinterest.co.uk/thewebsitementor/ YouTube: https://www.youtube.com/c/VickyEtheringtonTheWebsiteMentor https://en.wikipedia.org/wiki/Pomodoro_Technique https://thewebsitementor.com/

​Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia Myles about the power of video and how you can overcome your camera-shyness to boost your business. In this episode, Julia and Michelle dive into: ⭐️ Building your confidence to show up on camera ⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars and creating course content ⭐️ Building up to showing up "live" with strategic rehearsals that prime you for the “real thing” ⭐️ And a masterclass in using your voice to share your message more compellingly ⭐️ ... and so much more! Other Links in the Episode: https://www.juliamyles.com/

In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results). In this episode, you’ll learn: How to create a healthy business and go from surviving to thriving Why it’s so important to take are of your own wellbeing as a female entrepreneur The 3 success pillars How to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and family How to deal with the fear of visibility and show up authentically Other Links in the Episode: https://www.sandralindholm.fi/ https://www.facebook.com/sandralindholmstrategy https://www.instagram.com/sandralindholmstrategy/

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato. Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have! Michelle and Jenni discuss: 3 things to focus on for business success: belief, simplify and scale The science of mindset and how mindset is 95% of success Harnessing the success psychology of the most successful people to improve your business How self-care is the best investment we can make as women and business owners Advice for selling that pushes past our desire to serve and please but actually empowers A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offer Other links in this episode: https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera. Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace. In this episode, Laura and I discuss: Lessons from a “flopped” launch How connecting deeply with your audience is the key to success How that connection starts with first connecting with ourselves The steps to take to establish that connection Balancing the science and the woo How Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped her Other links mentioned: https://lauraellera.com/ https://lauraellera.com/neurosciencediploma https://www.instagram.com/iamlauraellera/ https://www.facebook.com/lauramarieellera https://lauraellera.com/podcast/

In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs. They discuss: Their schedules with 2 businesses each + toddlers Non-traditional schedules vs "regular 9-5" Their secrets behind balancing it all (without losing their minds...) The danger of just "putting out fires" all day How to determine what's truly urgent and/or important in your schedule When guilt sneaks in How to take your clients' schedules into consideration in your business

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques. In this episode, you’ll learn: How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and work Why pausing in our working day can help us be more productive and how to pause effectively How to get in the habit of pausing, even when you have no extra time Miranda’s tools to help with overwhelm and stressful moments Why self-compassion is so important for working mothers And Miranda walks us through a short (but incredibly effective!) practice Other Links in the Episode: https://amzn.to/39flMgR https://www.findthatpause.com/ https://www.instagram.com/find_that_pause/ https://www.facebook.com/findthatpause

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again. Michelle and Allison talk about: What are email funnels? Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions When is the right time to introduce funnels into your business? How she built her program around her role as a mother Advice for implementing education and trainings to actually get results How she runs her business around her family + her origin story for focusing specifically on Moms The importance of living out your brand values in your business and how values are the best way to identify your ideal clients Other links in this episode: https://www.allisonhardy.com/

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings… …not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self.. In this episode, you’ll learn: How to build confidence and break through anxiety, especially in public speaking/performance settings How to find your authentic voice and message and communicate from that grounded place How to process negative thoughts that trigger anxiety before a big event How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience. Other Links in the Episode: http://jennybaird.com/ https://www.instagram.com/jennybairdmusic/ https://twitter.com/jennybairdmusic https://www.facebook.com/jennybairdmusic https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France! Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business! In this episode Michelle and Jaimee chat about: Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 support Finding the right audience and offers for your business that light you up and fit your life, and let go of the rest! How investing in support, mentorship and education unlocked things for her business Networking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right people And leaning into your mum instincts in business to empathize, support and encourage your community Links in the episode: https://www.websiterestyle.com/Kajabi-templates For a 10% discount on any of my Kajabi templates, email Jaimee at jaimee@websiterestyle.com and tell her that you listened to this amazing podcast!

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast. In this episode, you’ll learn: Why women should iinvest more than men What your beliefs, values, and mindset have to do with your financial situation What you can do NOW to improve your financial situation What you can do now in this economic and political climate to ensure your future financial success? Why women shouldn't delegate their money to their man Other Links in the Episode: Effortless Money: How to Align Your Wealth and Your Woo https://victoriasexton.com/ https://www.linkedin.com/in/victoriarsexton/ https://www.facebook.com/VictoriaFinancialCoach https://www.instagram.com/victoriafinancialcoach/ https://www.pinterest.com/VictoriaFinancialCoach/

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations. They discuss: The different kinds of collaborations How to get over “collaboration FOMO” The importance of knowing yourself Testing what works Collaboration tools we love How we turned barriers into assets How to get started with collaborations Other links mentioned in the show: Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlist If you need help finding collaboration opportunities, contact us at info@marketinglikeamother.com

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses. In this episode, Lee and Michelle dive into: Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen How Lee grew her business out of a gap in the market, being the only woman in her field and business How she balances all the different sides of her business with 3 kids on the spectrum How her family operates as a team like her business and how she’s leaning into doing business her way ... and so much more!

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider. Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery. In this episode, you’ll learn: How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you How to use practical evidence-based neuroscience to help with the process How Heather involves her teenagers in her business and teaches them valuable life lessons Heather’s top tips for balancing running a business with kids Other Links in the Episode: https://heatherjcrider.com/ https://www.instagram.com/heatherjcrider/ https://www.facebook.com/HeatherJCriderHighPerformanceGrowth https://www.linkedin.com/in/heatherjcrider/ https://twitter.com/heatherjcrider https://goreflectyourself.com/

In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future. In this episode you’ll learn: Why Carla is so passionate about helping mothers create their own financial independence What contributes to forming your identity as a mother The benefits behind finding a community as a mother The concept of Matrescence How to find a business concept that works with YOUR lifestyle Other links mentioned in this episode: www.carlashohet.com

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business. You’ll learn: How not to get overwhelmed with ALL the data How knowing the data helps you move forward in your business How to pinpoint which metrics you should be tracking How to make sure what you’re doing is adding to your bottom line (and isn’t just busywork disguised as productive work…) Her recommended tools for tracking data What to do if you’re naturally NOT a “numbers” person How much time you should be spending tracking data and how often you should be looking at your numbers Other Links Mentioned in this Episode: https://www.productivityplusva.ca 10 KPIs You Can Start Measuring Today Google Data Studio Google Analytics

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like: Olivia's strategy for reviving her list after taking a 2 YEAR break How to get people on your list How to choose a platform Which metrics to track Olivia's (somewhat) controversial daily email strategy How to set up a "getting to know you" sequence Batch creating vs writing in the moment And more! Other links in the episode: ConvertKit Freakonomics Podcast https://www.thebluebellgroup.com https://www.michellepontvert.com

This week on Marketing Like A Mother, co-host Michelle Pontvert is chatting with the very talented copywriter Nicole Kepic. Here’s what you’ll learn in this episode: The simplifying power of VIP Days What exactly is “copy” How non-writers can harness the power of copywriting How to make sure you’re not being too “sales-y” in your copy What the highest-impact copy is and when to hire a professional copywriter How launching digital products has changed her business Other links in this episode: https://www.nicolekepic.com/

This week on the Marketing Like a Mother podcast, Olivia is sitting down with business mentor, marketing strategist, entrepreneur, and author Tiffany Barry. Tiffany is incredibly passionate about helping women - especially moms - in business. In this episode, Tiffany and I talk about: Holistic marketing strategies How to worry less about your marketing and focus on your other goals How to redefine what your “rules” are in your business and create the lifestyle business of your dreams How what Tiffany has learned in motherhood has translated into how she works in her business Other Links Mentioned in the Episode: https://tiffanyebarry.com/ https://www.instagram.com/tiffanyebarry/

In this episode of Marketing Like a Mother, Michelle is chatting with brand photographer Ally Berry about how to feel confident in your brand photos and how your brand photos can help instill some extra confidence in the eyes of your potential clients. Ally is an award winning portrait and personal brand photographer from Sussex. She helps creative entrepreneurs conquer the fear of being photographed and empowers them to show up in their business, website and social media with confidence and ease. In this episode you'll learn: The importance of confidence in marketing The power of good brand photography Building confidence through your photos How to plan for a killer photoshoot Tips to help feel less camera-shy Other links in the episode: www.allyberry.co.uk pages.allyberry.co.uk/top-tips

In this episode, Olivia sits down with Carrie Flynn, owner of Virtual Simplicity. Carrie specializes in helping her clients get their online programs created, designed, and ready to launch using her Zen Launch Formula, so they can launch with ease and maximize profits fast. In this episode, Carrie shares some of her actionable tips about how she grew her own business to 6-figures while being a mother to young kids and working full-time as a teacher. Other Links in the Episode: Virtual Simplicity, LLC Carrie’s Facebook Carrie’s Instagram

This episode is about all things systems and productivity! Michelle sits down with Mahnaz Sharif, owner of Xcel with Mahnaz. Mahnaz focuses on helping you grow your wellness business without sacrificing your time or values. In this episode you'll learn: What life/work balance really means Advice for working mothers to find their own sense of balance Harnessing systems and tools to increase your productivity Finding the right systems for your business Using your “Mum” superpowers in your business Other links in this episode: https://www.subscribepage.com/sustainablebusinessquiz https://xcelwithmahnaz.com/ https://www.michellepontvert.com/converts

In this episode, Olivia and Michelle sit down and talk about the tech tools that they've used at the different stages in their businesses. They review their MUST HAVE tools they can't function without today, as well as a few they've tried and gotten rid of over the years.

In this episode, Olivia sits down with author and EFT Master Trainer Tamara Donn to discuss how practicing EFT, even for just 5 minutes a day, can help release overwhelm. Perfect for super busy mompreneurs! In this episode, you'll learn: What is EFT What it can help with How it works (scientifically speaking) How even the busiest mom can fit this in their schedule How it affects your business Here is the link to the video demo mentioned in the episode: Video link to EFT demo Here's a link to download a free chapter of Frazzled to Fabulous in 5 Minutes a Day: Link to download free chapter

Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process. In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy.

In this episode, Olivia and Michelle talk about different launch strategies they've tried in their businesses. They share what worked, what didn't work, and the 3 main components to keep in mind when choosing your own launch strategy.

Meet Olivia Radcliffe and Michelle Pontvert, two moms with businesses in two different countries coming together to share their tried and true business and marketing tips.