In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs. This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches. In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including: Generating Visibility for Family-Friendly Businesses Balancing Consistency and Intentionality How much you REALLY should be posting Analyzing Content Performance Creating an Evergreen Content Strategy And more! Timestamps 00:03 Generating Visibility for Family-Friendly Businesses 02:12 Content Production Strategies: Balancing Consistency and Intentionality 03:58 Creating an Evergreen Content Plan for Your Business 07:45 Conversation on Social Media Marketing Strategies 09:06 Analyzing Content Performance to Reach Best Clients 12:22 The Benefits of Long-Format Content for Lead Generation 14:50 Long Format Content for Building Trust with Potential Clients 18:27 Understanding Audience Engagement During the Pandemic 21:41 Creating an Evergreen Content Strategy 23:28 The Benefits of Having a Centralized Asset Location 25:00 Finding and Organizing Content for Your Business