Your Black Friday Survival Guide (As a Consumer AND an Entrepreneur)
November 19, 2023
Olivia Radcliffe and Michelle Pontvert discuss the ins and outs of Black Friday, both as consumers and as business owners. They share strategies for preparing and shopping during this sales period. They also provide tips for business owners on how to navigate Black Friday promotions and avoid overwhelming their audience. The hosts emphasize the importance of being transparent and clear in marketing and selling, and they announce a special podcast series and deal for their membership, the Shiny Squirrel Chaser’s Club.
About The Guest(s): Olivia Radcliffe and Michelle Pontvert are co-hosts of the "Marketing Like a Mother" podcast. They are both mompreneurs who share mom-approved business and marketing strategies to help other moms grow profitable and family-friendly businesses.
Summary: In this episode, Olivia and Michelle discuss Black Friday and how to prepare for it as both a consumer and a business owner. They share strategies for consumers, such as creating a shopping list, setting a budget, and taking advantage of lifetime deals and annual plans. They also discuss the different types of offers businesses can make during Black Friday, including sales, bonus bundles, and selling something new. Olivia and Michelle emphasize the importance of not being shy about selling during this time and offer tips for managing overwhelm as both a consumer and a business owner.
Key Takeaways:
- Black Friday is a major sales period in the United States and is becoming popular in other countries.
- Consumers should create a shopping list, set a budget, and take advantage of lifetime deals and annual plans.
- Businesses can offer sales, bonus bundles, or sell something new during Black Friday.
- Don't be shy about selling during Black Friday and make it easy for people to opt out if they're not interested.
- Transparency and clarity in marketing and sales can help manage overwhelm for both consumers and business owners.
Learn More About Olivia at https://www.thebluebellgroup.com
Learn More About the Shiny Squirrel Chaser’s Club here: https://www.likeamothermovement.com/shiny-squirrel-chasers-club
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Learn more about Michelle here and about Olivia here.
Learn more about Michelle here and about Olivia here.