Marketing to Neurodivergent Humans
April 28, 2024
This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!
This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!