Marketing Like a Mother
Lookback Series | Collaborations: the good, the bad, and the AMAZING
January 7, 2024
This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own. In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations. They discuss: The different kinds of collaborations How to get over “collaboration FOMO” The importance of knowing yourself Testing what works Collaboration tools we love How we turned barriers into assets How to get started with collaborations
This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They  discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations

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Learn more about Michelle here and about Olivia here.