Marketing Like a Mother
Taking Your Offers to 2.0 (And Beyond)
November 26, 2023
Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond).

About The Guest(s):

Michelle Pontvert and Olivia Radcliffe are co-hosts of the "Marketing Like a Mother" podcast. They are both mumpreneurs and founders of the Shiny Squirrel Chaser’s Club, a membership community for multi-passionate neurodivergent entrepreneurs.


Summary:

Michelle and Olivia discuss the recent changes they made to their membership community, the Shiny Squirrel Chaser’s Club. They explain how they centralized all the resources into one platform to make it easier for members to access. They also decided to stop doing monthly master classes and instead focus on accountability and support through "get it done" sprints. The hosts emphasize the importance of aligning the membership with its original purpose and adjusting as needed to better serve the members. With this behind-the-scenes peek, they help share valuable insights into how to take your own offers from 1.0 to 2.0 status (and beyond).


Key Takeaways:

  1. Centralizing resources into one platform can make it easier for members to access and engage with the content.
  2. Providing focused accountability and support can be more valuable than overwhelming members with new content every month.
  3. Adjusting and refining an offer is not a failure but an opportunity for growth and improvement.
  4. It's important to consider your own schedule and energy when designing and delivering an offer.
  5. Talking to your audience and getting live feedback can help you understand their needs and make necessary adjustments.



Learn More About Michelle at
https://www.michellepontvert.com/

Learn More About Olivia at
https://www.thebluebellgroup.com

Learn More About the Shiny Squirrel Chaser’s Club here: https://www.likeamothermovement.com/shiny-squirrel-chasers-club

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Learn more about Michelle here and about Olivia here.