"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience. This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course. In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.” In the episode, Michelle and Kate talk about How to overcome the fear of sending emails Making email easy Collaborating with others to grow your audience Tools to make it even easier And more! Timestamps 02:02 Why people get hung up on emails 03:14 How to overcome the fear of sending emails 04:36 The importance of building a relationship with your email list 05:17 The skill of writing effective emails 05:50 The importance of practicing and building new habits 09:06 The constraints of being a mom and optimizing your time 09:19 The trap of beating yourself up for not having more time 10:14 The importance of email marketing for busy people 10:31 Using email to build relationships and engage with subscribers 10:45 Making email easy and not putting pressure on one email 11:15 Using tools to make email easier, including voice-to-text and video 12:43 Emails should be casual and conversational 13:38 Building connections with like-minded people 18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children 23:11 The benefits of minimalism for busy moms 27:43 Building your visibility before launching products 28:35 Collaborating with others to grow your audience 32:20 How to stand out when pitching collaborations 34:28 The benefits of hosting a free or paid bundle 40:14 Starting with manageable projects Learn more about Kate here: https://www.katedoster.com FREE 2 Years of Planned Out Email Ideas https://www.pinterest.com/thekatedoster/_created/ https://www.instagram.com/kate_doster/?hl=en https://www.facebook.com/katedostercommunications/