Tap Into the Power of Podcasting
September 17, 2023
Olivia Radcliffe interviews Jenny Suneson, founder of the Savvy Podcast Agency, on the topic of podcasting for mompreneurs. They discuss how Jenny helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny shares her journey from social media marketing to podcast management and the flexibility it offers for working moms. They also discuss strategies for promoting offers on podcasts and the importance of mindset in podcasting success. The conversation concludes with tips for getting started in podcasting and measuring success.
About The Guest(s):
Jenny Suneson is the founder of Savvy Podcast Agency, a podcast management and marketing agency. She helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny started her business in 2016 and pivoted to podcast management because it offered more flexibility and a family-friendly schedule. She is passionate about helping her clients create high-quality episodes and optimize their audio, as well as implementing effective marketing strategies to grow their shows.
Summary:
In this episode of "Marketing Like a Mother," host Olivia Radcliffe interviews Jenny Suneson, the founder of Savvy Podcast Agency. Jenny shares her journey of transitioning from social media marketing to podcast management and explains how podcasting offers more flexibility for entrepreneurs. She discusses the importance of creating high-quality content and optimizing audio, as well as implementing effective marketing strategies to grow a podcast. Jenny also emphasizes the mindset aspect of podcasting and encourages aspiring podcasters to overcome their fears and take action. She shares insights on podcast statistics and highlights the importance of defining success based on individual goals.
Key Takeaways:
- Podcasting offers flexibility and a family-friendly schedule compared to social media marketing.
- Start with free offers to promote on your podcast and gradually introduce paid products or programs.
- Don't let mindset issues hold you back from starting or growing your podcast.
- Success in podcasting is subjective and depends on individual goals and audience engagement.
- Survey your listeners to understand their preferences and improve your podcast.
Learn more about Jenny here:
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Learn more about Michelle here and about Olivia here.
Learn more about Michelle here and about Olivia here.