Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business. To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future marketing efforts. The conversation also touches on the benefits of creating evergreen content – content that remains relevant over a longer period of time – and the flexibility to incorporate timely elements when possible. But, while having a plan in place is crucial, we also want to stress the importance of embracing spontaneity and recognizing that certain moments are best captured live, in the moment. Join us as we dive deeper on these topics, as well as: Creating a content schedule for effective marketing Collaboration and networking as a marketing strategy Strategies for managing health, energy, and productivity And more! Timestamps 00:04 Preparing for Sick Days: How to Manage a Business and Family Life Simultaneously 02:37 Creating a Content Schedule for Effective Marketing 04:30 Collaboration and Networking as a Marketing Strategy 06:04 Discussion on Rescheduling and Relying on Support Systems During Difficult Times 13:54 Requesting Accommodations for Child Care 14:55 Exploring the Importance of Asking for Help in Parenting 15:17 Adapting to Life's Natural Cycles: Strategies for Managing Health, Energy, and Productivity 21:39 Embracing Life's Challenges and Relinquishing Control 23:37 Balancing Business and Personal Life