This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!). Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte. In this episode, Susan and Michelle talk about: What User Experience (UX) is How copywriting and UX are an unlikely match made in heaven Susan's best advice for getting started using UX copywriting in your business Using Design Thinking in your business to improve your results And a whole lot more! Timestamps 00:03 Exploring UX Copywriting 02:24 Role of UX and Copywriting in Enhancing User Experience 04:11 Conversation on the Benefits of UX in Digital Marketing 05:54 Marrying UX and Copywriting 07:47 The Merging of UX Writing and Conversion Copywriting 09:11 Conversation on UX and Copywriting Techniques 10:44 Exploring UX Copywriting for Small Businesses 16:42 Exploring User Journeys for High Ticket Services 19:19 Conversation on UX Testing and Evaluating User Experience 21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design 24:15 Exploring Design Thinking and UX Principles for Online Businesses 26:00 Exploring UX Copywriting 27:26 Heading: UX Design Tips for Busy Business Owners Connect with Susan Here: http://susanreochcopywriter.com/