In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again. Michelle and Allison talk about: What are email funnels? Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions When is the right time to introduce funnels into your business? How she built her program around her role as a mother Advice for implementing education and trainings to actually get results How she runs her business around her family + her origin story for focusing specifically on Moms The importance of living out your brand values in your business and how values are the best way to identify your ideal clients Other links in this episode: https://www.allisonhardy.com/