Marketing Like a Mother
Social Media Strategies for Busy Mompreneurs
October 15, 2023
Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency, joins Olivia Radcliffe on the "Marketing Like a Mother" podcast. They discuss social media strategies for mompreneurs, emphasizing the importance of authenticity and storytelling in content creation. Laura advises focusing on engaging with current followers rather than obsessing over gaining more. She also encourages entrepreneurs to prioritize their safety and offers support for those struggling with visibility. The key takeaway is that selling is helping, and it's essential to create a strategy that feels authentic and sustainable.
About The Guest(s):
Laura Sinclair is a marketing and business mentor for ambitious women and the CEO of the boutique social media marketing agency, the LJ Social Agency. With over a decade of experience in building digital marketing strategies for major brands, Laura now focuses on teaching female entrepreneurs how to adapt Fortune 500 strategies for their own businesses. She is also the host of the "This Mother Means Business" podcast.

Summary:
In this episode, Olivia Radcliffe interviews Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency. Laura shares her insights on social media strategy and marketing for mompreneurs. She emphasizes the importance of authenticity and storytelling in content creation, as well as the need to focus on converting followers into customers. Laura also discusses the challenges of balancing motherhood and entrepreneurship and offers tips for overcoming visibility issues.

Key Takeaways:
  1. Focus on converting your existing followers into customers rather than obsessing over gaining more followers.
  2. Authenticity and storytelling are key to creating engaging content on social media.
  3. It's important to prioritize your safety and well-being when it comes to visibility and online marketing.
  4. Selling is helping, and it's important to approach sales from a place of service and value.
  5. Building a successful business takes time and consistency, so be patient and focus on what feels good for you.

Learn More About Laura Here:
https://www.laura-sinclair.com
FREE: How to Make More $$ On Social Media 
https://thismothermeansbusiness.buzzsprout.com/
Find Laura on Social!:  @itslaurasinclair 


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Learn more about Michelle here and about Olivia here.