In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like: Olivia's strategy for reviving her list after taking a 2 YEAR break How to get people on your list How to choose a platform Which metrics to track Olivia's (somewhat) controversial daily email strategy How to set up a "getting to know you" sequence Batch creating vs writing in the moment And more! Other links in the episode: ConvertKit Freakonomics Podcast https://www.thebluebellgroup.com https://www.michellepontvert.com