As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies. In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business. Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle. In the episode, Olivia and Andrea discuss: The difference between a case study and a testimonial Andrea’s framework for creating effective case studies How to repurpose case studies How to incorporate case studies into your marketing strategy And more! Timestamps 01:28 The importance of case studies in marketing 01:42 Difference between a testimonial and a case study 02:28 Businesses that can benefit from case studies 03:15 Tips for incorporating case studies into marketing strategy 04:25 Andrea's framework for creating effective case studies 06:11 Repurposing case studies for maximum return on investment 06:42 Identifying the best person to participate in a case study 07:15 Tips for getting buy-in from participants and ensuring their approval 07:47 Importance of sharing existing case studies with potential participants 12:28 Mistakes to avoid when creating a case study 12:55 Doing a case study without interviewing the customer 13:24 Asking the wrong questions or not asking the right questions 14:17 Repurposing case studies in social media and on a website 18:10 Benefits of evergreen content and high return on investment 21:28 Designing a case study for maximum impact Learn More About Andrea Here: https://andreahaschart.carrd.co/ FREE copy of How to Repurpose Your Case Studies https://www.linkedin.com/in/andreahaschart/