Marketing Like a Mother
Using Branded Merch to Grow Your Business with Amanda Hofman
December 10, 2023
In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.
About this Guest:
Amanda Hofman is the Co-Founder and CEO of Go To Market, where their mission is to create beautiful and sustainable branded merchandise. She lives in NYC with her husband, two kids and rescue pup. Go To Market is her third company and she's an entrepreneur because she's bossy (ha). She loves running and am aiming for the NYC Marathon later this year.

Episode Summary:
In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

Learn more about Amanda here:
http://www.gotomarket.studio
http://www.instagram.com/gotomarketstudio
https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/ 

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