Using Collaborative Events to Grow Your Business
November 5, 2023
Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.
About The Guest(s):
Cat Griffin is a social media expert, event organizer, travel influencer, and teacher based in South Korea. She has a passion for organizing events and has grown her Instagram following to over 100,000. Cat also teaches at a university in South Korea and enjoys teaching others how to grow their own Instagram accounts.
Summary:
In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews entrepreneur extraordinaire Cat Griffin. Cat shares her journey of accidentally entering the business world and how she started organizing events and growing her Instagram following. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat also provides insights into the differences between free and paid events and offers advice for those interested in hosting their own events.
Key Takeaways:
- Hosting events can lead to audience growth and networking opportunities.
- Free events, such as bundles, can attract a larger audience, while paid events may attract a more targeted audience.
- Participating in events before hosting your own can provide valuable insights and experience.
- Being prepared and making it easy for the event organizer can increase your chances of being accepted.
- Checklists and organizational resources are popular offerings in bundles, while niche-specific courses can attract a more targeted audience.
Learn more about Cat here:
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Learn more about Michelle here and about Olivia here.
Learn more about Michelle here and about Olivia here.