This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers. Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you. Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and strategies to build a sustainable business long-term. In this episode, Michelle and Nadine discuss: How to use market research to boost your marketing strategy The benefits of data-driven copywriting How to create a system to help you use (and reuse!) your market research Nadine’s journey as an entrepreneur, balancing family and work Modeling entrepreneurship for the next generation And more! Timestamps 02:27 Exploring Audience Intel for Businesses: A Conversation with a Copywriter 04:31Gathering Valuable Insights from Market Research to Streamline Your Marketing 09:05 Exploring the Benefits of Strategic Copywriting Resources 10:56 Exploring the Benefits of Data-Driven Copywriting 12:44 Exploring the Journey of Becoming a Freelance Copywriter and Translator 17:42 Creating a Structured Business to Balance Family Life 22:55 Exploring How to Nurture a Child's Interest in Entrepreneurship 24:33 Conversation on Nurturing the Next Generation of Entrepreneurs 26:27 Conversation with Can Do Content: Balancing Life and Business as an Entrepreneurial Mom Learn more about Nadine here: https://www.candocontent.com FREE - 10 Strategic Survey Questions