This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line. In the episode, Olivia and Julia discuss: The convenience and effectiveness of podcasting How podcasting can help, depending on your specific audience How to use podcasts as a tool in your marketing strategy Adding audio in other areas of your business And more! Timestamps 02:34 The Benefits of Launching a Podcast to Reach Your Ideal Audience 04:44 The Benefits of Multitasking with Podcasts 06:03 Conversation on Authentically Marketing Premium Programs Through Podcasting 11:08 Using Podcasts as a Tool in Your Marketing Strategy 13:58 Exploring the Benefits of Paid vs. Free Podcasts 18:59 Conversation on Balancing Work and Family Life 20:24 Starting and Growing a Podcast Learn more about Julia here: https://www.juliamhickman.com Free - Which podcast format is for you? The Elevated Femmes Movement Podcast LinkedIn Instagram