In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach. Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full. Michelle and Carina discuss... - Carina's story of creating her planner and business based on her need to find a way to hold herself personally accountable for her own health - The concept of leaning into your strengths as a business owner - How she worked through shiny object syndrome to find the marketing activities that suited her best and served her business well - How to set realistic personal goals and expectations based on you as a person (not outside expectations) - How not everyone has to be a morning person to be successful - How to shape your business around your strengths Carina has been featured on BBC Radio, contributed to Stylist magazine, and served as a panelist at Enterprise Nation UK. You can learn more about Carina on her website http://www.ponderlily.com/ or connect with Carina on Instagram @weareponderlily. Other links in this episode: 15% discount on all products with code LIKEAMOTHER until December 30, 2022 Free productivity blueprint for female entrepreneurs https://calendly.com/ponderlily/coaching-bespoke-personal-productivity-blueprint Free productivity archetype assessment https://ponderlily.com/pages/quiz?_pos=1&_sid=0b9b1b8e1&_ss=r