Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless. This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore. Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level. In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners. Olivia and Christina also discuss: The steps to take when launching a product How products fit into the overall customer journey Understanding product-market fit for digital products Protecting a physical product with a patent or trademark Launch strategies for physical and digital products And more! Timestamps 07:09 The challenges of bringing a product to market 09:50 Proven strategies that Christina uses to help business owners achieve their goals 10:54 Steps to take when launching a product 11:14 Protecting a physical product with a patent or trademark before launching 11:22 Understanding product-market fit for digital products 12:02 Considering where the product fits in the overall customer journey 14:33 Launching digital products such as templates 15:15 Launching products through events 15:45 The benefits of pre-selling a product launch 16:12 Finding manufacturers and sourcing materials for physical products 18:00 Launch strategies for physical and digital products 18:44 The benefits of having a waitlist for physical products 19:18 Authenticity in marketing and the importance of being real with your audience 21:30 Founding member launches and the benefits of establishing social proof 24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing 27:00 Setting goals and breaking them down into steps to get there Learn more about Christina here: https://www.agapeprofessional.com https://www.facebook.com/theproductdoula https://www.instagram.com/agapeprofessional