EP 180 - What Every Insta Guru is Saying Right Now

April 22, 2024 • 40 MIN

Fab and Jess are tackling the big question: should you start a fresh Instagram account for growth? They bust the myth that Instagram favours new accounts, proving that it’s all about quality content and smart strategies.

EP 179 - The Millennial Feature all Gen Zers are Obsessed With

April 15, 2024 • 47 MIN

Tune in and turn up your social media game as Fab and Becca guide you through the maze of metrics, visibility challenges, and a very unexpected feature come back will make Millennials go AW.

EP 178 - Market Like a Cowboy with Graham Todd (Todd)

April 12, 2024 • 53 MIN

As we saddle up for a ride into the digital marketing Wild West, Todd shares how authenticity and genuine connections trump sales pressure and KPIs every time.

EP 177 - Long-form content comes to social media

April 8, 2024 • 42 MIN

Join Fab and Emma to discuss long-form social content, platform trends, and caption shifts.

EP 176 - Reels A/B Testing, Realness, and the Right Number of Hashtags

April 1, 2024 • 50 MIN

Join Fab and our guest Jess Bruno to discuss authentic engagement, audience strategies, and Many Chat dynamics.

EP 175 - Isabel Sachs on Kickstarting Your Creative Career

March 29, 2024 • 51 MIN

We're chatting it up with the one and only Isabel Sachs. This woman is a firecracker, having jumped into the university scene at just 17 and now she's running the show at I Like Networking.

EP 174 - The Secrets of Building a Thriving Community with the Marketing Meetup

March 25, 2024 • 59 MIN

Pull up a chair and join in, because James Sandbrook is here, and trust me, this guy knows a thing or two about bringing people together. He's going to spill the beans on what truly makes a community tick.

EP 173 - Riding the Meme Wave and Strategic Brand Humuor in Social Media

March 18, 2024 • 41 MIN

In this episode, Fab and co-host Becca unravel the meme conundrum, the strategy behind TikTok's lure, and the impact of strategy on social media.

EP 172 - Marked safe during Meta outage

March 11, 2024 • 37 MIN

Join Fab and Emma York to discuss content consistency, Meta’s Outage, TikTok strategy, and marketing outreach.

EP 171 - 3 Ways to Elevate your SEO Game

March 4, 2024 • 27 MIN

Ever felt overwhelmed by the ever-changing landscape of SEO? Wondering how to decipher the technical jargon and incorporate user intent into your content strategy? Prepare to gain clarity on these pressing questions and more.

EP 170 - Aligning Values with Action in Sustainable Marketing with Alya Annabi

March 1, 2024 • 51 MIN

Feeling the immense pressure to do it all, make a difference, and still worry about not measuring up? You're not alone. Our conversation with Alya Annabi unravels some seriously game-changing insights on setting boundaries, unabashedly living for yourself, and using intentional connections and personal passions to make a real impact.

EP 169 - The Essential Marketing Skills to Dominate 2024

February 26, 2024 • 26 MIN

Dive into the heart of 5 essential marketing skills for 2024 with Fab in this not-to-be-missed episode.

EP 168 - LinkedIn is Getting Personal

February 19, 2024 • 32 MIN

In this episode, Becca's dives deep into the creator mode and Fab's comparisons to TikTok's trajectory calls for serious strategy talk. Plus, Brennan Dunn pops in to sprinkle some wisdom on email content that actually speaks to your audience.

EP 167 - Brennan Dunn's Masterclass in Personalised Email Marketing

February 16, 2024 • 55 MIN

Join Fab and our co-host Brennan Dunn to discuss personalised marketing, survey strategies, and powerful automations for your emails.

EP 166 - Unveiling the real value of LinkedIn Premium

February 12, 2024 • 32 MIN

Curious about LinkedIn's verification badge, the real value of LinkedIn Premium, and nifty tools like Break Cold? Join Fab and Emma for a LinkedIn deep dive.

EP 165 - Master LinkedIn with Ease with Gus Bhandal

February 9, 2024 • 49 MIN

Join Fab and our guest Gus Bhandal to discuss turning everyday moments into content, the power of personal branding on LinkedIn, and the magic behind authentic engagement.

EP 164 - Unlocking the Strategy Behind Skyrocketing Email Engagement

February 5, 2024 • 14 MIN

In today's special episode we're peeling back the curtain on a strategy so impactful, yet so underutilised, it might just be the missing piece in your email marketing puzzle. Get ready to dive into a world where engagement rates soar and subscriber lists grow.

EP 163 - Fostering Hope and Building Inclusive Communities

February 2, 2024 • 37 MIN

Join Fab and our AMS graduate Anwulika Okonjo to discuss building a brand rooted in purpose, fostering hope, and embracing a discipline of hope in challenging times.

EP 162 - Should you start on Instagram from scratch?

January 29, 2024 • 34 MIN

In this episode, Fab and Jess discuss various marketing trends and strategies for the new year - including the infamous mob wife trend.

EP 161 - How to build your home YouTube studio with Kevin Shen

January 15, 2024 • 45 MIN

Join Fab and our guest Kevin Shen to discuss the importance of creating a welcoming and trusting environment for viewers, the significance of directing attention and crafting human-to-human interaction in a studio setup, and the challenges of sharing their journey and building in public.

EP 160 - Appsumo's Outcome-Centric Product Strategy

January 12, 2024 • 53 MIN

Unlock the secrets of effective product-marketing collaboration by joining this incredible BONUS Q&A talk with Sarabeth Lewis from AppSumo.

EP 159 - Podcast Marketing Trends to Watch Out For In 2024

January 8, 2024 • 62 MIN

Earlier this year, Jeremy Enns, the Founder of Podcast Marketing Academy and longtime friend of AMS organised the biggest survey that has ever been done related to what actually works to grow a podcast.

EP 158 - 5 Golden Lessons to Supercharge Your Marketing Journey

January 1, 2024 • 14 MIN

Join us for a reflection on the last season of the podcast, plus some golden nuggets from our guests and the right inspiration to kick off 2024!

EP 157 - Dream Big, Plan Smart: What We are Planning for 2024

December 22, 2023 • 43 MIN

In this episode, Fab and Jess discuss their plans for 2024 and reflect on their approach to planning and growth.

EP 156 - Future-Proofing Social Media Careers

December 15, 2023 • 35 MIN

In this episode, Fab and Emma discuss the evolution of social media managers over the past decade and the challenges they face in the industry.

EP 155 - Power-Ups to Transform Your Marketing Game

December 11, 2023 • 39 MIN

Join Fab and Ramli John to discuss the importance of strategic time management, the power of deep customer understanding, and the pitfalls of chasing trendy marketing tactics.

Roundup 39 - The low-down on Social Media Trends 2024

December 8, 2023 • 37 MIN

Join Fab Giovanetti and co-host Becca Holloway as they unpack Hootsuite's much-anticipated 2024 Social Media Trends Report.

Roundup 38 - "Ugly Ads" and TikTok's New Focus

December 1, 2023 • 39 MIN

Join Fab and our co-host Jess Bruno to discuss the rise of TikTok and Instagram, strategies for organic growth on social media, and the importance of quality and authentic content.

EP 154 - $5 Retargeting Ads: Marketing Max on Tactics to Boost Your Strategy

November 27, 2023 • 50 MIN

Join Fab and our guest Marketing Max to discuss actionable tactics, the importance of being clear over clever, the rule of 5th, and a $5 retargeting campaign.

Roundup 37 - What Does the Future Hold for Online Courses?

November 24, 2023 • 26 MIN

Join Fab and our co-host Steph Dominguez to discuss the lessons learned from running successful cohorts, the current state of the cohort-based course industry, and the exciting behind-the-scenes details of our upcoming accelerator program.

Roundup 36 - LinkedIn Made Us Angry This Week

November 17, 2023 • 34 MIN

Join Fab and our co-host Becca Holloway to discuss the rise of threads as a new social media platform, the benefits and challenges of collaborative articles on LinkedIn, and our frustrations with the current state of LinkedIn's features and communication.

EP 153 - Kevon Cheung on the Game-Changing Secret to Building in Public

November 13, 2023 • 44 MIN

Join Fab and our co-host Kevon Cheung to discuss the power of building in public, the importance of giving away valuable content for free, and strategies for engaging and growing your audience in the latest episode of Alt Marketing School.

Roundup 35 - The Mental Rollercoaster of Content Creation

November 10, 2023 • 36 MIN

Join Fab and our co-host Jess Bruno to discuss the future of social media networking, the emotional connection to views and likes, and the impact of in-person networking events for marketers and small business owners.

Roundup 34 - Don't Make These Mistakes When Running a Community

November 3, 2023 • 29 MIN

Join Fab and our co-host Steph to discuss the highs and lows of running a community, the importance of education in building a thriving community, and finding the balance between making the community feel conversational and putting in the necessary work to keep it alive.

EP 152 - Elle Money's Power of DMs for Instagram Sales & Growth

October 30, 2023 • 55 MIN

Join Fab and our co-host Elle Money to discuss Instagram growth, unlearning Instagram myths, and building trust with your audience.

Roundup 33 - Mastering the Art of Hiring

October 27, 2023 • 29 MIN

Our masterclass teacher Andrea is here to share her expertise on hiring and scaling your business. We dive deep into the challenges of finding the right fit for your company culture and how to communicate that effectively to potential hires.

Roundup 32 - TikTok's new ally & Threads' comeback

October 20, 2023 • 38 MIN

Jump in as Fab and Emma York break down this week's hottest digital updates. TikTok's making moves with Google, and Threads is leveling up. Stay ahead with the top scoops in today's episode.

EP 151 - Unlock Your Copywriting Potential: Discover Secrets from Sarah Townsend

October 16, 2023 • 47 MIN

Are you struggling to captivate your audience with your copy? Do you find it challenging to convey your brand's message effectively? Don't worry, we've got you covered.

Roundup 31 - Would you pay for a social media platform?

October 13, 2023 • 24 MIN

If you had to pay for just one social media platform, which one would it be? Our host Fab Giovanetti and special guest Becca Holloway dive into the latest social media news.

Roundup 30 - Prepare for the holidays like a pro

October 6, 2023 • 27 MIN

In this twinkling episode, Jess and Fab, the dynamic marketing elves, whisk us through the snowy landscape of holiday marketing, sharing not just the 'what's but the 'how's of crafting campaigns that twinkle brighter than the fairy lights.

EP 150 - Attention-Grabbing Tips from a 100k+ Creator

October 2, 2023 • 48 MIN

Join Fab and our co-host Monty Lans to discuss the importance of authenticity in online content, the power of short-form videos for marketing, and the metrics and tools to understand content performance.

Roundup 29 - The one about Instagram Broadcast Channels

September 29, 2023 • 32 MIN

In this roundup, we dive into the world of ethical and sustainable shopping during the holiday season, providing tactics and strategies for a more conscious approach.

Roundup 28 - Our Favourite Marketing Systems

September 22, 2023 • 20 MIN

From the genius of dashboards that organize your world to content systems that stretch beyond mere calendars, Fab offers a roadmap to refine your marketing operations.

How to Overcome a Fixed Mindset in your Career

September 18, 2023 • 47 MIN

Today's episode is all about personal growth, reflecting on our experiences, and broadening our perspectives. We'll be talking about everything from the growth mindset to systemic issues and how privilege plays a role in our society. Plus, we'll be sharing some tips and tricks for job hunting and personal development that we've picked up along the way.

Roundup 27 - Diving Deep into Marketing Funnels

September 15, 2023 • 34 MIN

This week, Fab Giovanetti sits down with our talented teacher, Veronica Wood Querales, for a deep-dive Q&A session on – you guessed it – marketing funnels.

Roundup 26 - Learning, Failing, and Evolving on our YouTube Channel

September 8, 2023 • 28 MIN

Fab and Steph, our dynamic duo, are back together to reflect on the experiments they've been conducting and share their experiences with all of you.

EP 148 - Hook, Line, and Sinker: Secrets of Crafting Engaging Content That Leaves a Lasting Impression

September 4, 2023 • 56 MIN

Learn how to tap into persuasive writing skills with the ever-awesome Amanda Natividad

Roundup 25 - Embracing Systems, LinkedIn's Latest Tricks & Threads Reactions

September 1, 2023 • 28 MIN

Hop on board for another episode with Fab Giovanetti and co-host Jess Bruno as they delve into the week's most compelling marketing news and strategies.

Roundup 24 - Looks Like Threads is Gonna Die Young After All

August 25, 2023 • 33 MIN

In this week’s episode, Fab and co-host Emma deep-dive into the latest roller-coaster updates in the social media realm. Emma sums it all up pretty well “It’s just an episode of EastEnders that never ends”

Roundup 23 - Instagram AI Bot, The X Rebranding Saga

August 18, 2023 • 31 MIN

In this episode, Becca is back as we touch upon the ups and downs of X - also known as Twitter. We also talk about the struggles of being marketers these days in a very candid conversation.

Roundup 22 - TikTok's Shopping Spree & Threads Identity Crisis

August 11, 2023 • 32 MIN

Join Fab Giovanetti and co-host Jess Bruno for this week's roundup as they dive deep into the world of contemporary marketing.

Roundup 21 - Hubspot Inbound Report Decoded

August 4, 2023 • 10 MIN

We're cracking open the latest "State of Inbound Marketing" report from Hubspot, sharing the highlights and how they affect you, right from our Alt Marketing School student community event.

Roundup 20 - AI Unleashed with Trends and Brand Personality Power

July 28, 2023 • 18 MIN

We're taking you on a thrilling ride through the AI landscape, complete with insights from our latest cohort and the lowdown on how your brand personality fits into the mix.

Roundup 19 - Email Marketing Trends & Strategies

July 21, 2023 • 19 MIN

We're diving deep into the future of email marketing, with a sprinkle of wisdom from past events and a handy tool to level up your newsletter game.

Roundup 18 - Is Threads Insta's Get out of Jail Card?

July 14, 2023 • 35 MIN

In this episode of Alt Marketing School, we dive into the fascinating world of Threads, the ups and downs of AI tools, and lessons from Barbie.

Roundup 17 - It's time we talk about the Threads app

July 7, 2023 • 43 MIN

Becca is back, so this week we discuss the challenges that new platforms face in attracting users and question the value of creating something new.

Roundup 16 - What marketers can learn from Sofia Richie's viral wedding

June 30, 2023 • 33 MIN

On this episode of Alt Marketing School, we are joined by Sophie Miller to chat about our reflections on social media for the second half of 2023.

Roundup 15 - Instagram Broadcast Channels: A Game Changer for Creators?

June 23, 2023 • 25 MIN

On this episode of Alt Marketing School, host Fab Giovanetti is joined by guest Emma York for a marketing roundup answering a very important question "do we really need another Twitter-like app?"

Roundup 14 - LinkedIn and Insta DM updates, The Power of Gen Z

June 16, 2023 • 28 MIN

Get ready to learn about all things social media, marketing, and more with our latest episode featuring the phenomenal Jess Bruno. Nothing is off-limits - we tackle complex topics like , the influence of TikTok creators, and powerful DM tactics for small and big businesses.

Roundup 13 - Instagram's Search Ads Placement, LinkedIn's Topic Creators, and TikTok's AI Chatbot "Tako"

June 9, 2023 • 24 MIN

This week we look at news that are focusing on improving and enhancing our users experience for LinkedIn, TikTok and Instagram.

Unveiling the Secrets of 4 Successful Creators

June 2, 2023 • 14 MIN

We're about to peel back the curtain and spill the beans on not just one, but four phenomenally successful creators who've cracked the code to making it big online.

Roundup 12 - Twitter's New CEO's plans the Twittersphere, Instagram Stories Scheduling & More!

May 26, 2023 • 31 MIN

Buckle up as we cover Meta's ad game on Facebook and Instagram's Reels, insights on Twitter users taking breaks, the scoop on Instagram Stories scheduling, the exciting world of AI with Meta's AI Sandbox and generative AI in advertising. And of course, we share one of our favourite insights from last week's marketing sprint.

Roundup 11 - New LinkedIn Beta feature, Google embraces AI & more

May 19, 2023 • 29 MIN

This week we cover the latest digital marketing news, including Google Bard updates, personalized visual search, AI prompts for LinkedIn, Pinterest's new format, AND we'll tackle the super important topic of mental health for marketers.

Roundup 10 - Amazon's TikTok-like Shop Feed, TikTok and Instagram tap into UGC & More

May 12, 2023 • 28 MIN

Amazon's new shopping feed is giving TikTok a run for its money, Instagram is testing a new process for brands to source user-generated content, and TikTok has launched a new feature to help creators get discovered.

E147 - 4 ways to make your marketing better

May 8, 2023 • 11 MIN

Welcome back to the Alt Marketing School podcast! Today, we're taking a look back at the season that just ended and sharing four of our favorite snippets featuring some incredible guests.

Roundup 09 - Twitter users flock to BlueSky, LinkedIn Algo Secrets & More

May 5, 2023 • 17 MIN

This week we cover Twitter users flock to BlueSky, LinkedIn Algorithm Secrets, the demise of BeReal and more with Becca Holloway.

E146 - The Secret to Achieving Success from the CEO of a Global Tech Startup

May 1, 2023 • 38 MIN

Get ready to listen to Vanessa Sanyauke, the CEO of Girls Talk, spill the beans on how she found her passion and turned it into a movement that helps young people figure out their career paths.

Roundup 08 - Twitter's Blue Priority, LinkedIn new Impact Feature & More

April 28, 2023 • 20 MIN

Expect some rage today - don't you say we did not warn you!

#145 - Email marketing 101 with Dylan from Growth Currency

April 24, 2023 • 44 MIN

When was the last time you received a postcard? Just wondering. In this episode, we’re talking to Dylan from Growth Currency about email marketing, and getting their tips on how to effectively build your list.

Roundup 07 - Instagram Most Requested Feature, TikTok Ban Updates & More

April 21, 2023 • 27 MIN

The social world has gone wild this past week, so we had to bring Jess Bruno back to talk about it: Instagram now allows 5 links in bio, Montana could potentially ban TikTok, and Reels gets a new editing feature and analytics metrics.

#144 - How to run a marketing experiment

April 17, 2023 • 21 MIN

We delve into the world of marketing and business to bring you the juiciest tips and tricks to take your brand to the next level. Today, we're talking about marketing experiments - the good, the bad, and the ugly.

#143 - Personality-led copywriting with Robyn LeRoy-Evans

April 10, 2023 • 44 MIN

Yes, we are back with the Buffy chats. We swear we did not plan it, but it definitely ties in with this week's conversations about stories and Robyn!

Roundup 05 - Generative AI, Twitter Ranking Data, Influencer Crackdown, and More

April 7, 2023 • 7 MIN

This week, we've got some exciting stories to share with you, from the rise of generative AI to Twitter's tweet-ranking algorithm data. Plus, we'll take a look at France's new influencer crackdown and LinkedIn's new Podcast Academy.

#142 - Three ways to tackle customers objections with psychology

April 3, 2023 • 24 MIN

Learn why Hindsight Bias may stop your audience from converting into buyers.

Roundup 04 - Twitter is doing WHAT now?

March 31, 2023 • 7 MIN

Your marketing BFFs are back with the hottest news, features, and reports spotted in the wild!

#141 - Jeremy Enns on creating affinity through your marketing

March 27, 2023 • 62 MIN

What do Notion, Seinfield and Buffy the Vampire Slayer have in common? You may have to listen to today's podcast episode to find out!

Roundup 03 - LinkedIn AI Features, the State of Video in 2023

March 24, 2023 • 9 MIN

Your marketing BFFs are back with the hottest news, features, and reports spotted in the wild!

#140 - ​​So, is Instagram back to being a photo app?

March 20, 2023 • 34 MIN

We are talking listeners questions as we dig deep into the content stratosphere and discuss the latest social changes you can keep up with.

Roundup 02 - Instagram Top 3 Stories

March 17, 2023 • 7 MIN

If you're feeling Instagram fatigue there's even a report out on Americans needing to take a time-out to recharge — so come on in, kick back, relax and let us keep you up-to-date with the fast-paced world of digital trends and marketing news!

#139 - Christine Gritmon on why marketers need to learn how to market themselves

March 13, 2023 • 54 MIN

Whether you're a marketer, an intern or CEO of the world's biggest company, personal branding is here to make everyone look and sound like an awesome superstar.

Roundup 01 - LinkedIn invited AI to the party

March 10, 2023 • 7 MIN

Welcome to a special roundup of the most exciting news from the world of social media and marketing.

#138 - Expert Q&A: How to leverage AI in marketing

March 6, 2023 • 32 MIN

Marketers can view AI as a companion rather than a threat by understanding how it works and how to use it in the marketing process.

#137 - Getting passionate about achieving through others with John McManus

February 27, 2023 • 47 MIN

Learn the power of defining your mission and brand, how to review mine for customer insights, understanding what people want from your product or service, and managing a team effectively.

EP 136 - Is 0 better than free?

February 20, 2023 • 34 MIN

We all know that every penny counts, so if you're looking for ways to make your discounts look even more attractive to customers, then this is an episode not to miss! Is 0 better than free? Does money work better than percentage? Let's dive into it and find out.

#135 - Taking your personal brand to new heights with Ella Orr

February 13, 2023 • 46 MIN

Welcome to the latest episode of our podcast! In this week's episode, we're exploring the deeper connection between marketing, teaching and personal branding.

EP 134 - The three building blocks of a great social media strategy

February 6, 2023 • 39 MIN

Grab a cup of your favourite beverage, get comfy, and let's get started. We're discussing the foundations of a successful social media strategy.

EP 133 - Entrepreneurship lessons from the creator scientist Jay Clouse

January 30, 2023 • 54 MIN

We are joined by the one and only Jay Clouse to discuss the journey of being a full time creator, first jobs and what the TV show Survivor can teach us about content.

EP 132 - Why you should host an open day

January 23, 2023 • 38 MIN

Online events can be a great marketing tool - but what about using open days and summits as a marketing hack for your business?

#131 - How to "steal" content inspiration with Alex Llull

January 16, 2023 • 55 MIN

First interview of the year, baby! In this episode of the podcast, we chat with Alex Llull about how the best creators get inspired by others to create content that grows their audience and business.

#130 - AI entered the chat once again

January 9, 2023 • 31 MIN

Welcome to the latest podcast episode, where we're exploring the latest trends for 2023. Let's see what AI has in store for us this year and beyond! We're excited to dive in on some of the big predictions for the year ahead.

Marketing fails: Fab Giovanetti

January 2, 2023 • 7 MIN

In the final episode of this bonus series, our very own Fab Giovanetti shares one marketing lesson she has learned from what has not quite worked out for her in her journey.

Marketing fails: Michelle Marcelline

December 26, 2022 • 7 MIN

Michelle Marcelline shares challenges and breakthroughs from validating her ideas and products.

Marketing fails: Alexander Boswell

December 19, 2022 • 13 MIN

Content writer Alex Boswell goes deeper into the power of search intent, calls to action and the foundations of a great presence online.

Marketing fails: Matthias Bohlen

December 12, 2022 • 13 MIN

Matthias Bohlen shares the power of stories and customer journeys and how they inspired him to start his own bootstrapped venture.

#129 - Marketing reflections for the end of the year

December 5, 2022 • 36 MIN

It's been a long year for marketers - and Fab and Steph definitely agree on that one. We've seen a lot of changes and had to adapt on the fly. But as we look back on the year, there are some lessons we can learn from.

#128 - When to test in marketing and when to let go with Ayo Abbas

November 28, 2022 • 40 MIN

Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world and beyond. We’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done.

#127 - Reclaiming stories with Mercy Abel

November 21, 2022 • 41 MIN

Mercy shares the power of facilitating storytelling to encourage inclusive cultures, better insights, and impactful marketing and campaigns.

#126 - Crack your career growth with Jackie Bavaro

November 14, 2022 • 38 MIN

Did you know that the average person will change jobs ten times in their career? If you're a manager, that can be pretty daunting.

#125 - Empowering a generation of diverse leaders with Dawn Morton-Young

November 7, 2022 • 44 MIN

One root cause for failure in diverse leadership development is the general ineffective state of leadership development. We talk to Alt Marketing School graduate Dawn. She helps corporates by coaching diverse leaders, enabling them to navigate better the internal and external barriers facing them in their professional and career development. First, we look at the hiring stage, inner bias, and how managers and organisations can do better at such a crucial stage of the employee journey. Secondly, Dawn shares some examples of generational and societal psychological imprints that impact minority leaders. Especially some of the engrained ones people may not even consciously recognise. We dive deep into the importance of company culture, and ways organisations can take targeted action to improve career development to support minority leaders within their team. Finally, we explore the importance of protecting balance, boundaries and the well-being of their team.

#124 - Make the most of your hashtag strategy on social media

October 31, 2022 • 39 MIN

When did social media become our new favourite search engine?

#123 - Start telling your 5 stories with Amanda Baker

October 24, 2022 • 47 MIN

Entrepreneurs don’t start a business to build a brand. They start a business to build a product or service. Yet, people buy from people. People connect with stories. The point of creating a brand is to be something people want in their lives. Storyteller and Alt Marketing School teacher Amanda Baker shares with us why 5 Stories can help with that. Fab and Amanda discuss why stories never truly end and how you can feel safe sharing our stories. You’ll realise that your stories, values and beliefs act as the operating system for a brand’s existence. You’ll experience the ripple effect stories have on others and ourselves.

#122 - The 99-cent product growth hack

October 17, 2022 • 6 MIN

Our head teacher, Fab, introduces you to one of the oldest growth hacks in the book that both qualify leads and encourage conversion. Create an ebook, guide or deck and sell it to your audience for 99 cents. "Why not give it away for free then?" you may be wondering. It builds credibility, qualifies your audience and shows they are interested in taking further steps with you. But, if you had a 99-cent ebook going more in-depth about the content you create, they're more likely to buy the book than schedule a call. Once your audience takes action, you can send a follow-up email and offer further help.

#121 - Visual storytelling trends across multi-generations with Jacqueline Bourke

October 10, 2022 • 49 MIN

We look at trends and visual identity for Millennial and even Gen Z generations. Jacqueline shares how to create content that hooks and relate to both audiences, reminding us of what brands need to bear in mind when talking with such audiences.

#120 - What happens when TikTok and IG want to be real

October 3, 2022 • 35 MIN

Fab and Jess are back and they have a lot to say. Instagram continues its tradition of, uhh, borrowing from Snapchat, TikTok, and now BeReal with Instagram Candid challenges. Lately, Instagram has been under fire for becoming more and more of a TikTok clone. Even Adam Mosseri has been telling his staff to “step up” to stand a chance against short-form competitors YouTube and TikTok. TikTok does not want to be left behind, so they proceeded to launch it’s own BeReal spin off with TikTok Now. This new feature allows you to take a photo or video using both the front and back cameras simultaneously. Sounds familiar? The main goal, apparently, is to make possible deeper connection and entertainment in a fun format for the audience. The team also introduces a brand new segment, answering questions from the community about common social media mistakes and how to avoid them.

#119 - Making sales more human with alumni student Jess Pashos

September 26, 2022 • 45 MIN

From reminiscing old college habits and power songs, all the way to understanding how to bring your unique perceptive to sales, Jess will encourage you to get out of your comfort zone and just go for it. Whether it's external environments or how we approach our next cold call or sales outreach - the best way we can move forward is to put our best foot forward. We reflect on her experience of returning to an educational setting and how our sales workshop ended up being her "a-ha!" moment. As students discussed the overlap between sales and marketing, this propelled her into her idea for Project Athena Consulting and allowed her to focus her approach. Jess is here to focus on changing sales culture for the better. Learn how to include creativity in your sales strategy, depending on your market, mission and goals.

#118 - Growing online sales and reach with social ads

September 19, 2022 • 43 MIN

As organic reach on Instagram has been decreasing consistently recently, why should we invest time and money on the platform? Nick Edwards from Feed shares all the trade secrets as an ex-marketer and expert in digital advertising. Nick is one of the founders of Feed, which he set up in 2020 as a solution to time-consuming, expensive and complicated digital marketing solutions available to entrepreneurs, small businesses and marketers alike. Fab gets overly excited about diving deep into the geeky side of social advertising, exploring the most common issues experienced marketers make. They also explore the grow > sell > grow accordion (and develop a marketer-worthy acronym for it). Oh, and they explore Nick’s not-so-secret geeky obsessions - which include church architecture, among other things.

#117 - Dr Rebecca Swift on the power of visuals and disrupting an industry

September 12, 2022 • 44 MIN

Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock. She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers. We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.”

#116 - Why BeReal as a marketer is NOT that glamorous

September 5, 2022 • 36 MIN

Fab and Jess catch up on the latest and greatest from the social media world.

#115 - Why we buy (and why it matters) with Katelyn Bourgoin

August 29, 2022 • 47 MIN

If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more.

#114 - Understanding positive impact marketing

August 22, 2022 • 8 MIN

Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn the 4 core principles of positive impact marketing. You can build a customer-driven strategy that focuses on relationship building. We'll take you through an exercise to better refine your values as a way to connect with your audience.

#113 - How to plan a signature workshop with Raz Widrich

August 15, 2022 • 53 MIN

Planning your signature workshop does not have to be hard. Alt Marketing school advisor and friend Raz Widrich joins us to discuss why practice matters both as a student and as a teacher.

#112 - How to fight the Summer social media slump

August 8, 2022 • 32 MIN

We look at ways to prepare for seasonal sales and beat the Summer slump with intention. Are you suffering from engagement fatigue? You are not alone. Summer could be the perfect time to tune back into your tone of voice and social media goals for the rest of the year. We look at why Gen Z is moving to TikTok and how LinkedIn is the latest hot place to hang out. We also talk in-depth about niching down (and why it’s not just what you think). When finding a niche, you want to think about ways to be unique yet still evolve in your communication, content, and scope. This is a juicy episode you don't want to miss.

#111 - The secret ingredient of effective sales outreach with Arnaud Belinga

August 1, 2022 • 41 MIN

As everyone is talking about cold sales tactics and strategy, how can we pop into other people's DMs seeking relationships over ROI?

#110 - Using AIDA to implement better marketing tactics

July 25, 2022 • 13 MIN

A sales funnel visualises your potential customer's process to buy your product and finally become your brand's advocate.

#109 - Living out your values within your marketing strategy with Ashlee Sang

July 18, 2022 • 48 MIN

Get ready to learn about value-driven marketing, a big part of what we teach our students. We may be too excited about this conversation, but can you blame us?

#108 - A simple practice to save time on social media

July 11, 2022 • 10 MIN

Engaging on social media is a time-consuming task. Learn how to save time and schedule social media engagement

#107 - Content best practices for B2B marketers with Tom Hunt

July 4, 2022 • 45 MIN

Tom Hunt is a B2B marketer with experience and very insightful opinions. He now starts and grows the world's most profitable podcasts for B2B businesses.

#106 - Instagram's new strategy and Clubhouse demise

June 27, 2022 • 43 MIN

If we could give Clubhouse’s founders one piece of advice, what would that be? We explore some of the top changes on TikTok, as well as Instagram’s latest feature updates.

#105 - Embracing imperfect and human content for SEO with Amanda Lutz

June 20, 2022 • 53 MIN

Amanda Lutz has one true love, and that is SEO. She teaches the masses how to make SEO better, one meme at a time on LinkedIn, and has acquired a loyal and engaged following. Who better than Amanda to answer our alumni and students’ most burning questions? As they discuss SEO best practices, Fab and Amanda profess our love for headers and bullet lists, the psychology of reading and writing for SEO, and bust a few myths along the way. How much of a big deal is SEO on social media? Are keywords that important? Spoiler alert, the answer is yes. Amanda believes that digital marketing should be as simple and fun as possible - something Fab agrees on.

#104 - How to turn any product into a painkiller

June 13, 2022 • 13 MIN

The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy. Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point. In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs.

#103 - The future of the creator economy with Justin Moore

June 6, 2022 • 57 MIN

What do romantic dates, brand sponsorships and YouTube have in common? More than you may think. Fab and Justin Moore had a deep conversation about the creator economy, its past, present and future. We explore B2B creators and how to leverage creators in any niche. Fab gets some juicy takeaways from the first ever Creator Economy Expo. Oh, and have some spicy opinions about the future of the industry. Justin brings a unique perspective because he has been a creator doing sponsorships for years in the trenches. Still, by running an agency, he has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

#102 - Why you should qualify new website visitors and leads

May 30, 2022 • 13 MIN

The truth is, not all questions were created equal. Hopefully, by implementing these two tactics, you can better meet your visitors and subscribers along in their buyer journey.

#101 - Are NFTs coming to Instagram?

May 23, 2022 • 37 MIN

We are back with monthly social media news with a brand new guest, the fantastic social media strategist Jess Bruno.

#100 - Lessons from 100 marketing conversations

May 16, 2022 • 38 MIN

Can you believe it? We passed the mark of 100 episodes *throws party poppers*. We ask our friend and Alt Marketing School alumni Steph Dominguez to interview Fab to discuss some of her favourite moments.

#099 - Making money work hard for you with Natalie Scott

May 9, 2022 • 39 MIN

It’s time to talk about money - with a few format tweaks. As we are on the dawn of a new era for Alt Marketing School, among some of our changes, we have a whole new set of questions for our guests - to keep them on their toes. Our guest Natalie Scott discusses the power of understanding authenticity and relatability regarding financial education. Is your money working hard for you? We look at making the most of structure and systems to make money work for you and creating automations like “fun funds”. For all the entrepreneurs out there, we look at investing money in your business when you work for yourself and normalising celebrations and milestones around pensions, contributions, and taxes. We also look at societal changes regarding being open to talking about money and judgement around discussing earnings with others. Should you be future-proofing your family? The short answer is yes - by helping them understand the importance of money, we can prepare our children for their future with intelligent choices.

#098 - How to re-engage with your email list

May 2, 2022 • 13 MIN

As many people are now encouraging you to grow your list, we share a straightforward tactic to re-engage with your email list.

#097 - Social media predictions for the rest of the year

April 25, 2022 • 24 MIN

It's the end of an era - in more than one way. We say goodbye (at least for now) to Becca ** as cohost of our weekly news as she steps down to focus on work priorities. We are so grateful for Becca's work and support and so excited for her to progress in her busy agency life! We will be reworking the podcast schedule, and we'll introduce a monthly roundup of news with an extraordinary special guest. To commemorate Becca, we put our prediction hats on and throw some trends and ideas around where some of our favourite social platforms will be heading in the next six months. Speculations include the new Instagram algorithm updates, the introduction of a Twitter edit option and much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#096 - Organise your digital life with Frances from the Notion Bar

April 21, 2022 • 48 MIN

Notion is a digital toolbox to design your dream digital tool, product or template. It’s one of Fab’s favourite tools, so you will not be surprised to hear she fan-girled here and there during the interview. Setting systems in your digital space is as essential as your offline life. In this episode, we’ll help you crush your goals by looking at setting up Notion dashboards and templates that are equal parts functional and beautiful. Frances from the Notion Bar will guide us through how to tailor Notion systems to them. We’ll explore the concept of a second brain and how to make it personal to you and find a way to create that safe space for you. We even draw similarities with the popular hit show “the Home Edit” when organising your physical and digital lives. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#095 - Elon Musk turns up the heat on Twitter

April 18, 2022 • 16 MIN

It's time to talk about the Twitter and Elon Musk soap opera. After becoming its biggest shareholder, Elon Musk has wasted no time making his Twitter feature priorities clear. The Tesla CEO has polled his 80 million followers about whether they'd like to be able to edit their tweets after posting them. Fab and Becca share their reservations about the edit button. On the one hand, users can clean up typos after publishing their tweets in an ideal world. On the other hand, the feature could be ripe for abuse, allowing users to change the meaning of tweets after being shared across the platform. The so-called "edit button" has been one of the most commonly requested social media platform features. After initially being invited late last week, Elon Musk decided not to join the Twitter board. Did he take Twitter's reaction to his suggested changes the wrong way? On a lighter note, we are pretty excited about new accessibility support for video on social. LinkedIn, now we are only waiting for you. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#94 - Everything you need to know about Pinterest's latest advertiser summit

April 11, 2022 • 20 MIN

In a special Monday treat, Fab has been diving deep into the latest Pinterest Summit so that she and Becca can spill all the beans about the latest Pinterest news. The platform has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool, etc. Some of our highlights include the prominent addition of focus is ‘Your Shop,’ a new, personalised shopping page within the app. Talking about e-commerce, watch out for in-app checkouts and Pinterest API to sync your shopping catalogue with your website. Fab was particularly excited to see that now verified merchants can tag their brand values - and notice up to a 16% increase in sales. From inspiration to action, it’s about closing the loop. Finally, Pinterest is revamping its Trends tab, which provides insights into the popularity of any topic in the app. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#093 - You can tell better stories with Tucker Bryant & Jesse Warren

April 7, 2022 • 43 MIN

This interview is a double trouble (in every sense!) as we welcome Jesse and Tucker to the virtual podcast couch. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#92 - Why TikTok made marketers real mad this week

April 4, 2022 • 14 MIN

Let's say Becca is not impressed. TikTok is expanding the pilot of its Stories feature, which the platform previously confirmed was in testing last summer. Like an Instagram story, TikTok Stories last for 24 hours before they are automatically deleted, and they can be viewed by navigating to a user's profile and clicking their profile picture. Stories also seem to be appearing on the For You page. Didn't Twitter fleet and LinkedIn stories teach us anything, you all? Similar to stories, we look at another new feature's need (or effectiveness). TikTok has added another content creation option, with a new GIF 'Library' tool that enables users to select from popular animated content, which they can then integrate into their TikTok clips. What are Facebook and Instagram doing on TikTok? Scoping out the competition? Recruiting beta testers? Nope, they are here to share how to create short-form video content, it seems. Both Facebook and Instagram set up their own TikTok account. While Facebook's account is still empty, Instagram decided to post TikTok about creating better Reels. Are we the only ones seeing the irony in here? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#91 - Instagram expands on its Creator strategy - what does it mean for you?

March 28, 2022 • 39 MIN

The hats are back, baby! We look at Instagram’s direction and strategy and its push to video and raw content. Yes, we also compare Instagram’s future to Facebook’s ominous demise as people are becoming accustomed to platforms like TikTok, which celebrate a more raw, individualistic content style. The Insta aesthetic that once had us all hot and bothered is replaced by anti-aesthetic content. Coincidentally, Instagram’s looking to help creators understand posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on critical elements. Monetisation is a growing focus for Instagram, as it looks to combat the rise of TikTok. More to that point, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This update reflects its continued focus on expanding its eCommerce listings. Talking about contentious updates, Pinterest has launched the capacity to download your Idea Pins for sharing to other apps, complete with a Pinterest watermark. It could be worth experimenting with if you want to give your Pin presence a push. Finally, we go back to Clubhouse. The app is testing out a new way to encourage more direct social interaction on the app, with a new ‘Wave Bar’ at the top of your screen, and we have strong thoughts about it. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#90 - The indomitable rise of audio-only platforms and monetisation

March 21, 2022 • 29 MIN

We welcome Spring vibes way diving deep into the power of audio content (yes, very Meta). We look at why Spotify acquired analytics platforms Podsights and Chartable and what it means for podcasters.Similarly, Twitter is about to make a giant leap into podcast discovery, enabling podcasters to create direct links to their podcasts in the app. We evaluate the pros and cons of this move, as the platform simultaneously launches Twitter shopping (really?) and its new Creator dashboard. Is the platform losing sight of its purpose, or have we been wearing conspiracy hats for too long?We also look at Amp, Amazon’s long-rumoured Clubhouse competitor. Amp is more about listening to music than sitting around and chatting. The goal is to turn any user into a radio host, able to program a playlist, talk to listeners, and chat with call-in guests. We are intrigued. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#089 - How to make Twitter friends and build in public with Kevon Cheung

March 17, 2022 • 38 MIN

What does ‘building in public’ mean anyway? Share behind the scenes by reflecting on lessons from work in progress. Build trust by harnessing influence online (instead of chasing after followers). Decide what to share with the public early in the business journey. We look at how to build in public when things are tough and get confident when telling your own story. Building in public can also help you create products your audience loves. Fab and Kevon dig deep into dealing with being vulnerable online and accepting ourselves for who we are and even talk about Twitter as a great platform to encourage conversations and make Twitter friends. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#088 - The real reason TikTok is expanding its video length to 10 minutes

March 14, 2022 • 36 MIN

We are wearing so many hats and going down into some oh-so-fun social media conspiracy theories. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#087 - Instagram is putting all of its eggs in one basket (and what it means for you)

March 7, 2022 • 33 MIN

We discuss the rise of not-so-recommended ways to hack the Instagram algorithm. We are seeing users running photo-focused accounts have realised they’re likely to get more views of their posts by turning them into ultrashort videos because the app’s algorithm seems to be prioritising videos over still images. The experience is akin to looking at a static image to the user. But to the app, it seems to count as a video. Fab shares her recent experience with ads (and Becca echoes her frustrations) and why Reels are booming in the paid space. It may be due to the fact Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalise on the popularity of short-form video content. With Reels continuing to drive strong engagement on Instagram, the Meta-owned social app is looking to further lean into short-form video consumption while simplifying its broader video offering to help users and creators make the most of their content opportunities. It’s no surprise that Instagram has announced that it will soon shut down its separate IGTV app while it’s also removing its in-stream video ads option. We talk about accessibility and why it matters (and what we hope to see in the future across platforms as Instagram has now taken its captioning efforts to the next step, with the addition of auto-generated captions in Instagram feed videos. Finally, we have a few thoughts for Instagram Stories likes. The feature enables you to ‘like’ any Story in your feed - which makes us wonder: do we REALLY need this? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#086 - How purpose can fuel our performance with Vanessa

March 3, 2022 • 42 MIN

How can purpose fuel our performance? In this special interview with Vanessa Dietzel, you'll find purpose in the day-to-day. Maximize your potential at work while strengthening your well-being. We discuss performance curve habits, such as self-awareness and self-management. We also cover the importance of breath and our mind-body connection and why it's linked to working smarter, not harder. Vanessa unveils the truth about rewards when setting habits, especially professionally, and how to work with our brains to improve our performance. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#085 - How brands are successfully using social media in 2022

February 28, 2022 • 11 MIN

Social media has massively changed over the past two years, and you don't want to be left behind. Fab will talk about a few ways brands have transitioned in their social media strategy.The video revolution allows marketers to shift their strategy across different social media platforms. Building in public can help you connect with your audience by showcasing the behind-the-scenes.We explore ways to make our brand more human. Innovative businesses will understand that being transparent, authentic, and even vulnerable is part of your marketing strategy for this year and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#084 - Three ways positive impact marketing can enhance your strategy

February 21, 2022 • 13 MIN

Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. In this solo episode, Fab uncovers three ways positive impact marketing can help your strategy, using our Alt Marketing School certification workshops as a guiding light to draw powerful takeaways. Brands are more than ever creating a conscious connection between their values, what they stand for and their products. Focus on information, engagement, and social issues driving engagement and future retention. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle

February 17, 2022 • 29 MIN

You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform and the crucial role of video in your strategy. We also discuss how you can use marketing to build trust and credibility, looking at user intent and how to get people to support you, not "buy" from you. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#082 - It's time we talk about Wordle

February 14, 2022 • 37 MIN

The feelings are running high on this one. Both Fab and Becca have a lot of strong opinions. Fab eventually got the hang of Wordle (and we cover a few creative ways brands jumped on the trend). We also discuss the problematic position social media managers often find themselves in.As we grab our prediction hats, we go straight into the new debate as Zuckerberg tells staff to focus on video due to keen competition from TikTok.As Facebook’s stock plunged, we started wondering: is Meta going to go all “meta”? Instagram is clearly showing it with a whole new set of features. From experimenting with stories highlights to Reels conversion option to longer Reels clips, Instagram, well, is turning into TikTok.Twitter, we got words for you too. The jury is out on the new longer articles feature and what it means for users. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#081 - NFT for dummies (and why social is going meta)

February 7, 2022 • 33 MIN

What are NFTs? Fab and Becca use wild analogies, including Pokemon cards and Monet paintings. We explore the good, the bad and the ugly about the sudden peak of interest and how social is jumping on the trend (plus, what it means for you). From Reddit to Meta, everyone is exploring crypto, aside from Linkedin. Well, at least for now.As every social media platform encourages you to turn your profile picture into an NFT, cute avatars and digital marketplaces could be a gateway to the metaverse. In other news, Pinterest is upping our home decor game, and we are here for it. Becca also shares clever ways to make the most of a new Pinterest feature. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#080 - Master optimal learning with JJ Ruescas

February 3, 2022 • 45 MIN

Sharing is an essential aspect of learning, and you can optimise the way you retain information, even as a marketer. How can you reframe failure to become a better learner? JJ is here to show us that we can change and challenge traditional learning (something at Alt Marketing School we can definitely get behind. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#079 - What does the future hold for creators on social media?

January 31, 2022 • 37 MIN

Are we too old to be cool? We feel personally attacked by judgement around the usage of GIFs (and yes, we’ll still keep sending them without reservations). In the meantime, TikTok is also testing new avatars and audio content. Why do you ask? We have the same question.The app is also facing creator fund backlash, which leads Fab and Becca to share their thoughts on the highs and lows of a career as a personal brand and a creator. On that note, we also speculate about how the new Instagram fan subscription may work within the broader scope of the platform.Finally, let’s give Twitter’s product team kudos for clever alliterations. We introduce you to Twitter Flocks and how this may change the strategy of some Twitter accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#078 - TikTok, what the hell are you doing?

January 24, 2022 • 38 MIN

Instagram has gone to town with updates, and we can barely keep up. Fab and Becca have their work cut out for them. From reminder stickers, a new way for marketers to re-arrange their Instagram grid, Instagram has a few tricks up its sleeve. Be on the lookout for a new way to consume your stories too. Becca has strong thoughts about “TikTok doing a thing”, and we give you some fun ideas on how to make the most of Twitter spaces. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#077 - Why you need to get comfortable embracing the unknown with the Uncertainty Experts

January 20, 2022 • 54 MIN

The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to reduce anxiety and increase creativity and our ability to embrace the uncertainty within ourselves and the world around us. In this episode, we talk about the connection of the surging trends of metaverse and our human behaviours, the intersection of marketing and mindset and dealing with uncertainty in our lives. Sam and Katherine share with us the inception of something completely new with Uncertainty Experts and what they learned from working on the project and bringing it to life. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#076 - All you need to know about Gen Z and social media in 2022

January 17, 2022 • 33 MIN

Well, looks like we have a very special episode for you. We are sharing a replay of a recorded session with our amazing Becca for our Alt Marketing Summit, which happened on January 13th. In this session, we discuss Gen Z trends from 4 social media platforms: Pinterest, LinkedIn, Instagram AND TikTok. It's going to be a goodie! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#075 - The haunting new social media feature we definitely did not need

January 10, 2022 • 31 MIN

The world of social media may have been in a slumber - but not Twitter. Oh no, Twitter is ready to rock 2022. All jokes aside, Fab and Becca discuss the power of rest, they share some predictions for 2022 as well as a haunting new feature Meta released before the holidays. Welcome back, y'all! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#074 - Getting out of your comfort zone with Kay Suppamas

January 6, 2022 • 30 MIN

From getting out of your comfort zone as a founder to asking uncomfortable questions to your audience, in this special episode with Leafage founder Kay Suppamas we spill the beans. We talk about the power of bringing together plants, people and potential and so much more in this first 2022 interview of the podcast. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#073 - The social media trends for brand survival in 2022

January 3, 2022 • 48 MIN

We go behind the scenes of the TalkWalker social media trends report and look at some of the most interesting findings from the team. Join Fab and Dan as they cover the rise of the metaverse, how customer led campaigns are shaping marketing and why TikTok is here to stay. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#072 - Is Instagram REALLY bringing chronological feeds back?

December 20, 2021 • 34 MIN

Twitter is testing a new full-screen display for explore. Looks familiar right? Down to the ‘For you’ and ‘Trending’ tabs. Ouch. Talking about TikTok inspiration, we look at Reel replies as a way to help Instagram boost engagement, while also leaning into the short-form video trend. After more than five years, Instagram plans to bring back “a version” of its chronological feed next year and we have strong thoughts around it. Oh, and we go and look at some of the best gift ideas from the TikTok website. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#071 - Spotify Wrapped became the most talked about campaign of 2021

December 13, 2021 • 43 MIN

Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#070 - Introducing feedback loops and purpose-driven brands with Jena St

December 9, 2021 • 29 MIN

One of the hardest things to achieve as a founder? Giving people what they want - or even better, getting people to tell them what they want. Jena Bautmans seems to have cracked the code (and spills th beans with us on the podcast). After co-founding her first company selling leather goods, her path and search for purpose, led to the creation of Jenah St. her goal being to lead a company with values of peace, respect, and harmony. Together we explores the balance between purpose, values and business. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#069 - The one about the Twitter CEO

December 6, 2021 • 38 MIN

Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#068 - The Twitter and Jason Derulo collaboration we did not know we needed

November 29, 2021 • 34 MIN

In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#067 - Transparency in marketing and business with Amy Moring

November 25, 2021 • 34 MIN

What does it take for a brand to make an impact? Amy Moring from Hunter & Gather has an idea about that. What makes the brand stand out is not only its 'digital first' approach but also its impressive focus on innovation and value-driven strategy. In this chat, we explore the power of work culture, scaling a business and working smarter - oh, and how fat coffees will change your life. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#066 - Are you ready to take a break on Instagram?

November 22, 2021 • 35 MIN

Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#065 - Why Twitter and LinkedIn are going after your website

November 15, 2021 • 36 MIN

This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#064 - Why social media live streaming is fuelling e-commerce trends

November 8, 2021 • 35 MIN

First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#063 - Get focused in a virtual flexible working environment with Austin Nicholas

November 4, 2021 • 29 MIN

Are you ready to get focused? We are joined by Austin Nicholas and learn how to remove the remoteness from remote meetings and develop relationships in the same way as they might in the office.From discussing habits to streamline, reduce admin, and increase levels of engagement in your meetings, to finding rhythms that free up more time to spend on the things that really matter, today it's all about building powerful systems. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#062 - Goodbye Facebook, hello...Meta?

November 1, 2021 • 29 MIN

So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#061 - Instagram's two new features you should know about

October 25, 2021 • 28 MIN

In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#060 - 10 social media trends for 2022 with TalkWalker

October 21, 2021 • 30 MIN

This episode is sponsored by TalkWalker and will dive deep into the new TalkWalker and Hubspot social media trends report. 70+ industry leaders reveal the social media trends you should look out for in 2022 - among them our very own Fab Giovanetti. Becca and Fab are so excited to see so many of their predictions coming to life! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#059 - Why Twitter knows it is its time to shine

October 18, 2021 • 27 MIN

Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#058 - Going against the tide with Joe Welstead & Harriet Osborne

October 14, 2021 • 36 MIN

In this episode of Alt Marketing School Fab has the pleasure to talk to the anti hustlers Joe & Harriet about everything storytelling, content and the future of connection. It's going to be an inspiring chat, full of truth bombs and a friendly reminder that kindness goes a long way. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#057 - From Instagram meltdowns to TikTok breakthroughs

October 11, 2021 • 33 MIN

We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#056 - Watch out - TikTok is coming for you

October 4, 2021 • 30 MIN

Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#055 - Why retention is the new acquisition with Shivraj Bassi

September 30, 2021 • 28 MIN

How can you make your brand stand out from the crowd? What's the secret ingredient to retaining loyal customers. Shivraj Bassi from Innermost spills the beans and shares the core lessons from his journey of scaling a brand. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#054 - How LinkedIn is nailing its audience, whilst Twitter keeps missing the mark

September 27, 2021 • 26 MIN

Are social media platforms desperately competing for their audience's attention? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#053 - The good, the bad and the ugly about the new Facebook glasses

September 20, 2021 • 32 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#052 - The importance of building resilience and marketing systems with Veronica Wood Querales

September 16, 2021 • 41 MIN

Meet Alt Markering School teacher Veronica - we talk about everything, from the power of using LinkedIn as a marketer all the way to lessons from circus life (yes, you read that right). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#051 - Fab & Becca share predictions for the rest of the year

September 6, 2021 • 16 MIN

In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#050 - How to market like you give a damn with Stephan Stegeman

September 2, 2021 • 34 MIN

Fab had an absolute blast talking to CEO and co-founder of Shop Like you Give a Damn Stephan. Not only we cover the importance of purpose in your message, but we dig deep into how to communicate your values to your audience in a way that sticks. You are truly going to love this one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#049 - Going full-time as a digital creator with Amardeep Parmar

August 26, 2021 • 36 MIN

We have a top creator with us in the room today, as top writer Amardeep Parmar discusses with Fab how to approach new platforms, testing out strategies as a creator and his own journey on Medium. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#048 - YikYak is back, but should we care?

August 23, 2021 • 28 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#47 - Our take on TikTok stories

August 16, 2021 • 23 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#046 - Unpopular marketing opinions with Hannah Flores

August 12, 2021 • 40 MIN

Meet another Alt Marketing School teacher, Hannah Flores. Her mission is to cut through the noise of some of the shady marketing tactics being taught online by sharing her authentic marketing method with as many wellness professionals as possible. We talk about unpopular opinions in marketing, falling in love with analytics and how to make peace with the algorithm. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#045 - Where did 24 million Pinterest users go?

August 2, 2021 • 22 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#044 - It’s open day at Clubhouse, and you’re invited

July 26, 2021 • 26 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#043 - How to use collaborations as a successful marketing tool with Chelsea Cox

July 22, 2021 • 34 MIN

This week we introduce you to yet another amazing teacher of Alt Marketing School. Business consultant and strategist Chelsea Cox will run you through how to build a 90-day plan as a marketer, setting powerful goals. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#042 - Why is Twitter retiring Fleets?

July 19, 2021 • 27 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#041 - Why marketers need to learn how to fail with Ren Balogun

July 15, 2021 • 34 MIN

Say hello to one of our amazing Alt Marketing School teachers, the awesome strategist Ren. It was a pleasure to talk to her about leadership, setting expectations with clients, the role of purpose in marketing and so much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

Bonus: Join our crowdfunding campaign, shape the future of marketing

July 14, 2021 • 6 MIN

It all started with an idea and a podcast. Alt Marketing School is a certification challenging students to look at marketing differently. Help us turn our idea into reality and join our crowdfunding campaign.

#040 - Apply for your next job on TikTok (and more TikTok news)

July 12, 2021 • 33 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#039 - Instagram releases its product roadmap

July 5, 2021 • 26 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#038 - How to hype yourself and master DIY PR with Lucy Werner

July 1, 2021 • 38 MIN

In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#037 - Why Instagram is pushing recommended content

June 28, 2021 • 30 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#036 - Will Reels change the advertising landscape?

June 21, 2021 • 26 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#035 - The intersection of frameworks and hacks when building your marketing strategy with Jess Audsley

June 17, 2021 • 34 MIN

Meet fellow Alt Marketing School teacher Jess Audley. We dive deep into the intersection of frameworks and hacks when building your strategy, as well as the role of social media in your marketing and much more. With over 30 years of experience in the industry, Fab and Jess could have talked for hours, but sadly due to time constraints this is all we had time for. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#034 - Instagram unveils how its algorithm works

June 14, 2021 • 31 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#033 - Do we really need Twitter's weather forecast?

June 7, 2021 • 36 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#032 - How to find your own voice online with Alex Merry

June 3, 2021 • 40 MIN

In this episode of the podcast we explore the evolution of public speaking in an online setting. Growing your confidence in engaging with a crowd online can be tricky, and with the rise of audio marketing the power of your voice is more important than ever. Learn how to become the most irresistible person of any Zoom room with Alex Merry. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

#031 - Marketing soundbites: Instagram new feature everyone is excited about

May 31, 2021 • 33 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#030 - Marketing soundbites: is Facebook dead?

May 24, 2021 • 35 MIN

Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#029 - How to market your podcast in 2021 using the power of collaborations

May 20, 2021 • 21 MIN

Podcasts are awesome - but then, you could say we are biased - yet we know that in order to grow your podcast collaborations are key. Fab talks to Davine from Audry about developing the audience you need to reach your podcast goals. We discuss why it's important to make connections, and access the tools to take your podcast journey to the next level.

#028 - Marketing Soundbites: authenticity vs ego on social media

May 17, 2021 • 31 MIN

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#027 - How to run a 90 Day Marketing Review and Audit

May 13, 2021 • 29 MIN

In a world where social media platforms, algorithms, and trends constantly change, small teams and solopreneurs can stay ahead of the game with this step-by-step marketing review and audit. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#026 - Marketing soundbites: Instagram Captions, Twitter Spaces

May 10, 2021 • 29 MIN

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#025 - The future of influencer marketing with Gordon Glenister

May 6, 2021 • 27 MIN

In this episode of the podcast we discuss the evolution of influencer marketing and how it has changed throughout the pandemic. We explore how you can add influencer marketing to your strategy and measure your efforts going forward.

#024 - Marketing soundbites: TikTok lead generation ads, Snapchat and Instagram for creators

May 3, 2021 • 27 MIN

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#023 - Preventing the growing pains of a social media team

April 29, 2021 • 32 MIN

We discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes.

#022 - Marketing soundbites: Instagram stories links for all, Apple podcast subscriptions

April 26, 2021 • 34 MIN

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#021 - How we used Instagram Quick Replies to increase our sales

April 23, 2021 • 10 MIN

In this short episode, Fab talks about a recent experiment in which she managed to double conversions in less than a week by using a not-so-familiar Instagram feature: quick replies. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#020 - Marketing soundbites: Zoom Fatigue, the future of Clubhouse

April 19, 2021 • 32 MIN

Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#019 - How to encourage diversity and inclusion in your marketing and business

April 16, 2021 • 30 MIN

In this episode, we have a close look at impact marketing, making a difference and making a positive change with Mindy Morgan Avitia. With strong values of authenticity, justice, and creativity she brings a breadth of community and social impact experience to her work. She’s passionate about authentic storytelling, listening deeply, and finding the truth.

#018 - Why you shouldn't use ROI to understand marketing value

April 9, 2021 • 32 MIN

Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'.

#017 - The most important Instagram metrics you should be tracking 📈

April 2, 2021 • 8 MIN

Instagram has been dabbling with the idea of hiding likes for quite a while now. Likes and followers are often considered vanity metrics.As a refresh, vanity metrics include any sort of catchy analytics that may be satisfying on paper, but cannot be attached to clear business goals. They may look good on a report, but no context for future marketing decisions, something actionable metrics can do. Basically, every good marketer’s nightmare. Why you may ask? Because every client you work with will obsess over them. Reframe your marketing tracking efforts by looking at other powerful metrics for your accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#016 - Marketing news roundup: latest and greatest from social media

March 26, 2021 • 28 MIN

In this special episode of the podcast, you get a first-hand experience of Fab and Becca's Clubhouse events, happening every Friday at 8.30am, where they run through the hottest news in the marketing world. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#015 - How to build business momentum with Mark W. Schaefer

March 19, 2021 • 32 MIN

What is that difference that gives an idea, a person, or a business unstoppable momentum? In this episode, Fab talks to Mark W. Schaefer about his latest book, "Cumulative Advantage", and so much more. We are at this crossroad in marketing and bring in hope and purpose, and it's time we step up as marketers and be the change we want to see.

#014 - How to get started with Instagram Guides for Business 💬

March 12, 2021 • 10 MIN

In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#013 - Three creative ways to use Clubhouse for your brand 📣

March 5, 2021 • 9 MIN

In this solo episode, Fab talks (yet again) about everyone's favourite topic of 2021 - Clubhouse. She explores a few fun ways to make the most of the simplicity of proposition of the app for both personal brands and businesses. From curated events all the way to summits, the sky is the limit. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#012 - Marketing Tips from Copywriting Pros ✍

February 26, 2021 • 30 MIN

In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one!

#011 - This is why people unsubscribe from your newsletter 💌

February 19, 2021 • 10 MIN

What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so today we share three common cases in which people will most likely unsubscribe from your newsletters. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#010 - 5 Social Media Trends to Watch out for From the 🦉 2021 Hootsuite Report

February 12, 2021 • 21 MIN

In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#009 - Marketing your e-commerce business 🛒 with Omer Hazer

February 5, 2021 • 43 MIN

In this interview we talk online spending, selling and e-commerce. Expert Omer Hazer highlights some of the key steps to effectively market your e-commerce business, as well as fundamental practices to implement.

#008 - Why everyone is obsessed with Clubhouse 💬

January 29, 2021 • 12 MIN

Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this application has grown exponentially. Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening a whole new way to deliver content and develop tough leadership. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#007 - How emails helped scaling a business 📈 with Dan Murray-Serter from Heights

January 22, 2021 • 45 MIN

We're back, and we are back with a bang In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool

⚡️ Bonus Episode: Evergreen Sales Funnels Misconceptions with Jack Born

December 29, 2020 • 9 MIN

It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen 🔥 Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#006 - The Future of Going Live Online with Amy Leighton 🎥

December 22, 2020 • 26 MIN

Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#005 - How to Up Your Video Strategy on Instagram 📈

December 15, 2020 • 12 MIN

.You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#004 - Why Your Website is Becoming Smarter Than You 🤖

December 8, 2020 • 14 MIN

Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#003 - How to plan a last-minute holiday campaign

December 3, 2020 • 13 MIN

This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#002 - How to Use Linkedin and Pinterest stories for your brand

December 1, 2020 • 13 MIN

Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#001 - 4 Social media trends you should look out for

November 26, 2020 • 13 MIN

The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀 Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz

#000 - Welcome to Alt Marketing School

November 22, 2020 • 3 MIN

It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides 🙌 Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz