A sales funnel visualises your potential customer's process to buy your product and finally become your brand's advocate. Marketing funnels should support and mimic that journey to work effectively in the broader business strategy. And yes, we have a shortcut for you.

Fab explores how the classic marketing model called AIDA (Awareness, Interest, Desire, Action) can help marketers combine the power of sales and persuasion.

Managing the buyer's journey is much easier when you have fewer steps to watch. Another upside is that a well-tested, proven method takes less time to implement.

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Episode resources:
A simple guide to marketing funnels: read here
A framework to turn any product into a painkiller: listen here

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