We look at trends and visual identity for Millennial and even Gen Z generations. Jacqueline shares how to create content that hooks and relate to both audiences, reminding us of what brands need to bear in mind when talking with such audiences.

Jacqueline Bourke has a unique insight into how images work in innovative communications and the critical factors in choosing powerful imagery for compelling campaigns. We also get introduced to Mr T and learn how mental health has become a prominent part of the conversation and the importance of inclusivity within visual forms.

About Jacqueline:
As Director of Creative Insights for EMEA at Getty Images & iStock by Getty Images, Jacqueline Burke works with an international team of videographers, photographers, researchers, art directors and photo editors.

The Creative Insights team review worldwide communications and analyse social, cultural and technological data. Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands.

A former Director of Art and Photography, Jacqueline is a media communications graduate with 15 years’ experience working in academia, advertising and media.

Istock Photo: https://www.istockphoto.com/
Getty Images: https://www.gettyimages.co.uk/
Visual GPS: https://visualgps.com/

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