In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.

About Lucy 👇
Lucy Werner is the founder of Hype Yourself, a DIY PR & brand platform for small businesses. She has 17-years publicity experience both inhouse and for some of London's top agencies and set up her own consultancy The Wern for startups in 2014. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available from September, written with the co-founder of her children and Creative Director Hadrien Chatelet.

She teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.

RESOURCES:
Podcast with Bill Skowronski: https://podcast.altmarketingschool.com/e/18pj21r8
Lucy’s cards: https://www.thewern.com/shop2/52-pr-tips-cards
Art of asking book: https://amzn.to/2SNruOC

Hype Yourself Website: www.hypeyourself.com
The Wern Website: www.thewern.com
Lucy’s Book: https://amzn.to/3wWv87D

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