EP 160 - Appsumo's Outcome-Centric Product Strategy

Join us for a truly eye-opening panel discussion featuring none other than Sarabeth Lewis, Growth Product Manager at AppSumo! Get ready to delve deep into the combo of marketing and product management.

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WHAT YOU'LL LEARN 🏫

How to build product strategies that are rooted in solving genuine customer problems, not just generating ideas.
Gain actionable insights on how to foster seamless collaboration between product and marketing teams for superior customer satisfaction and business growth.
Understand the complexities that make product development timelines inherently flexible and how to manage marketing expectations effectively.

EPISODE RESOURCES ✍️

Continuous Discovery Habits: get the book
F*cking Fast Buyer Insights: access here
Ramli John episode: episode 155
Amanda Natividad episode: episode 148
Katelyn Bourgoin episode: episode 115

ABOUT OUR GUEST ♥️

Sarabeth Lewis is a Product Manager at AppSumo focused on growth, from site-wide A/B testing, building 0-to-1 products with AI, to fostering community engagement. Previously she was co-founder of a content design and copywriting agency. Away from the desk, she’s slowly remodeling a 1980’s Austin home and learning how to meditate through art.

Find out more about Appsumo: website here

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